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Rare Medium Redesigns Web Site For SupplySolution

29 August 2000

Rare Medium Redesigns Web Site For SupplySolution, A Leading Provider Of Supply Chain Collaboration Solutions For The Automotive Industry

    Business Editors

    NEW YORK--Aug. 29, 2000--

Recognizing the Client's Need for Speed in Revamping SupplySolution.com, Rare Medium Goes from Concept to Launch in Seven Weeks

    Rare Medium and SupplySolution Inc. today announced the redesign of www.SupplySolution.com, the Web home of the automotive industry's premier provider of Internet-based supply chain collaboration solutions.
    SupplySolution's services enable real-time communication and collaboration across automotive supply chains to reduce inventories, cut costs and improve forecasting.
    The new Web site was designed to attract and educate potential customers by clearly communicating the company's capabilities and methodologies in improving supply chain efficiencies for various levels of suppliers and buyers throughout the industry. The site will support SupplySolution's efforts to further illustrate and market its subscription-based service, which allows buyers and suppliers to enjoy the benefits of the Internet-based system without making any software investments.
    "SupplySolution was looking to move rapidly in developing and launching a site that was intuitive, informative and demonstrative of the company's Internet and automotive expertise," said Rare Medium Solution Partner Aaron Chestnut. "Relying on our user-centered design methodology, we created a solution that reflected the client's vision and met its tight timeline by delivering the finished site in seven weeks. SupplySolution needed the site redesigned in time to be unveiled at the University of Michigan OSAT Management Briefing Seminars and we're proud to say we met that goal."
    In developing SupplySolution.com, Rare Medium employed a multi-disciplinary team of Web development professionals and the company's proven methodology to develop a new design and interactive architecture for the site. The result is a site that incorporates SupplySolution's intimate knowledge of its customer base into an innovative, optimized Web customer experience.
    "We are very happy with Rare Medium's effort and the site itself...Rare put in 110%," said Peggy Fenwick, SupplySolution Marketing Program Manager.