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Clarity Hearing Numbers That are Music to Its Ears

25 August 2000

Clarity Hearing Numbers That are Music to Its Ears

    TROY, Mich.--Aug. 25, 2000--Like for so many other companies, business success at Clarity LLC (clarityco.com) is something of a numbers game and for the upstart voice enabling technology developer, the rhythm of the numbers has caught the ear of many of the nation's largest corporations.
    In simplest terms, Clarity's "Clear Voice Capture" technology extracts and 'purifies' the primary sound and the elimination of unwanted background noises.
    At the recent Midwest Symposium on Circuits and Systems sponsored by IEEE and Michigan State University attendees representing some of the biggest names in the telecommunications, automobile and Internet industries were figuratively and literally all ears to the dialogue coming from Clarity sound mavens.
    Even in its relatively infant stage, the evidence presented at the symposium demonstrated irrefutably that use of Clarity's CVC voice enabling signal processing software technology improves speech recognition processing results in a high noise environment, on average by 40 percent.
    As impressive, CVC reduced background noise in telecommunications transmissions by more than 35 percent, thereby optimizing bandwidth in noisy environments and increasing the productivity (and earning capacity) of existing telecommunications infrastructures.
    Said one attendee at the seminar, "...imagine standing in the middle of Grand Central Station in midtown Manhattan at rush hour holding a telephone conversation and having it sound like an intimate tete-a-tete...."
    Not surprising, the automotive industry is among Clarity's most enthusiastic listeners.
    Auto industry sources note that the more than 200 million cars on American roads today spend collectively more than 500 million hours per week on the road with the average daily commuting time of 80 minutes.
    For business people, that's a lot of down time unless they can make use of those irreplaceable minutes to take care of all those telephone messages piling up on their desk while they inch their way forward.
    However, in an increasing number of states and indeed, in many countries abroad, safety conscious Government regulatory authorities are pushing to ban the use of hand held cell phones on the road.
    Commented one concerned state official, "...it's not the talking, but the second or two you take to look down, to dial a number or to make an adjustment. The distraction of just a second can cause a nasty accident..."
    Added an auto executive, "...the strain that the driver has to try to hear a telephone conversation over the cacophony of the highway is an even worse distraction...."
    As attendees at the Michigan State seminar learned, Clarity is in the position to deliver a hands-free, headset-free digital signal processing technology that enables effective voice based command and communications in the noisy automobile environment.
    The auto industry is one of Clarity's first targets of opportunity (and maybe its Michigan heritage has something to do with that), but it is only one of the many tantalizing dishes on its business menu.
    Apart from what the imagination can conjure up, Clarity's technology can be embedded into desktop, laptop and palmtop computers, personalized digital assistants, cellular phones, intelligent home appliances, educational toys and voice recording devices. Enhanced voice recognition capabilities could add substantially to the growth potential of these product groups.
    In more technical terms, application for Clarity's CVC technology includes not only automotive telematics, but voice based command and control, speech recognition software, voice authentication and voice communications, such as Internet (VOIP) and cellular telephony.
    Clarity has evolved its technology to the point where, given the challenge, any challenge, it can empirically demonstrate how CVC can make a good voice dependent product, a great one.