dSports.com to Award Four "Fully Loaded" Ford Explorers to Back-to-School Shoppers

21 August 2000

Sports Utility Vehicles Loaded With Athletic Equipment; All Customers Receive Additional Online Discounts on Purchases

    NEW YORK - dSports.com, a leading provider of premium branded sporting goods and apparel and online affiliate of Dick's Sporting Goods, the second largest sporting goods retail chain in the United States, will give away four Ford Explorers loaded with sports and outdoor equipment to lucky online shoppers during the upcoming back-to-school shopping season.

    The integrated "bricks & clicks" promotion demonstrates the power of dSports.com's business model, by leveraging the retail store presence of Dick's Sporting Goods to drive traffic to the Web site.

    The promotion will begin August 25 and will run through the end of September. Customers can visit any of the 89 Dick's Sporting Goods stores to pick-up a scratch-off game card to enter the contest. Consumers that do not have a Dick's Sporting Goods store in their area can mail a self addressed stamped envelope to: dSports.com Game Card, PO Box 2242, Framingham, MA 01713, and a game card will be mailed to them.

    Consumers scratch off the portion of the card that reveals their "dSports.com Lucky Number," and then log on to dSports.com and enter the number to see if they won a Ford Explorer. All game cards also feature a coupon worth $5 off their next purchase of $50.00 or more at dSports.com.

    "This promotion is an example of how bricks and clicks can work together to benefit the consumer," stated dSports.com CEO Michael Bair. "The Ford Explorers we are giving away are an outstanding prize and the $5 coupon will allow our customers to instantly save on all of their back-to-school purchases made on our Web site."

    Cohen Friedberg Associates, Marketing and Sales Promotions, is the company responsible for the creative development of the game pieces as well as the implementation of the technological back-end of the sweepstakes.

    dSports.com (www.dsports.com) is the dominant source of online sporting equipment which provides the everyday athlete with everything he or she needs to get the absolute most out of their sport. dSports.com is the online affiliate of Pittsburgh, PA-based Dick's Sporting Goods, the second largest sporting goods retailer in the United States with more than 89 superstores and approximately $1 billion in revenues. dSports.com features more than 43,000 products, divided into more than 50 separate sports categories with access to over 750 authorized brands.

    dSports.com was established through a strategic partnership between Dick's Sporting Goods and Online Retail Partners, Inc. Online Retail Partners, Inc. (www.onlineretailpartners.com), based in New York, is a leading provider of integrated management and technology resources that enable leading brands to establish successful e-commerce businesses.