iMotors.com and Edmunds.com Form Online Marketing Alliance
21 August 2000
iMotors.com and Edmunds.com Form Online Marketing Alliance
SAN FRANCISCO--Aug. 21, 2000--iMotors.com, a leading online used car company, announced today that it has formed a strategic marketing alliance with Edmunds.The integrated advertising partnership presents Edmunds' consumers with iMotors as a purchasing option. Now Edmunds' search results for all 1-5 year old used vehicles include a link to iMotors, promoting the online used car retailer's ability to deliver the specified make and model exactly the way the consumer wants it. The program is available in iMotors markets throughout the West Coast, as well as New York and Atlanta. The offering will continue to expand as iMotors rolls-out nationwide.
"Edmunds has more than 30 years of experience in the world of automobiles, and consumers have come to trust Edmunds.com as one of the most important sources to use when buying a car," said Adam Simms, CEO of iMotors.com. "Edmunds.com offers the ideal environment to introduce iMotors to consumers as both companies are dedicated to delivering the best possible experience to the consumer," continued Simms.
After a customer specifies and orders a vehicle, iMotors' nationwide network of experienced car buyers finds and purchases the car. iMotors then transports it to one of iMotors' Vehicle Certification Centers where ASE and I-CAR certified technicians test, inspect and certify the vehicle. Customers pick up their iMotors vehicle, complete with a money-back guarantee, at a local iMotors Delivery Center.
"Edmunds.com's consumers expect honest and helpful information, so we only partner with companies that we believe can deliver on our consumers' expectations. When we refer customers to iMotors, we're confident our consumers will get the highest quality cars, and equally important, the highest quality service," said Bob Thomas, CEO for Edmunds.com's North American Operations.
Here's how iMotors works:
| - | A customer either specifies the year (1996 - 1999), make, model, options and color preferences he/she wants and places an order with a $250 fully refundable deposit via the web site, www.imotors.com, or by calling 1-888-IMOTORS (466-8677). |
| - | iMotors' nationwide network of experienced buyers finds and buys the vehicle that meets the customer's specifications and iMotors' high quality standards. |
| - | iMotors transports the vehicle to one of its state-of-the-art Vehicle Certification Centers where ASE and I-CAR certified technicians test, inspect and certify the vehicle. iMotors makes needed repairs, replaces parts, and performs preventative maintenance, bringing the vehicle back up to like-new standards both mechanically and cosmetically. |
| - | iMotors delivers the car to the customer at the nearest, licensed iMotors Delivery Center. The customer reviews the vehicle, takes a test drive and signs all remaining paperwork. iMotors backs every vehicle with a 3-month/3,000-mile comprehensive warranty, a 7-day/700-mile money-back guarantee, and an AutoBiography(SM), detailing the vehicle's history. |
About Edmunds About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, unbiased automotive information. Edmunds.com empowers, educates and engages visitors by providing them with straightforward, truthful information on key aspects of buying, selling and owning a vehicle. Users are provided automobile pricing data, extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world and the Town Hall, an interactive community of more than 500,000 active members. Edmunds.com was ranked No. 1 in the Wall Street Journal's Survey of Car-Shopping Web Sites, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and Money's 50 Most Useful Financial Websites.
About iMotors
iMotors was launched in September 1999 as a leading online used car company, allowing customers to buy thoroughly tested, inspected and certified used vehicles entirely online. iMotors is a privately held company, backed by a renowned group of investors with successful track records at leading land-based retail and internet/e-commerce businesses. For additional information, visit www.imotors.com or call 888-IMOTORS (466-8677).