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Toyota Announces Prices for Five 2001 Models

18 August 2000

    TORRANCE, Calif. - Toyota Motor Sales, U.S.A., Inc., released manufacturer's 
suggested retail prices (MSRP) today for its 2001 model year 4Runner and Land 
Cruiser sport utility vehicles,ECHO entry-level sedan, Celica sport coupe and 
MR2 Spyder roadster.

    The Toyota 4Runner for 2001 includes updated exterior and interior styling.  
The Limited model is further enhanced with a HomeLink(TM) universal garage 
door opener system, driver and front passenger heated seats, wood grain-style 
trim and an available six-disc in-dash CD changer.  All 4Runners (Limited, SR5) 
feature standard Vehicle Skid Control (VSC) with traction control (TRAC) and 
4x4 models will receive standard multi-mode four-wheel-drive and four-wheel 
traction control (Active-TRAC).

    The MSRP for the 2001 4Runner ranges from $26,355 for the SR5 4x2 grade,
to $37,605 for the Limited 4x4 model.  Compared to the 2000 model year,
4Runner MSRP will increase by 1.5 percent, or $457.  However, on a comparably
equipped basis, 4Runner prices decrease by 1.6 percent, or $466.

    For the '01 model year, the legendary Land Cruiser receives several new
standard features including a premium JBL three-in-one six-disc in-dash CD
changer with seven speakers, auto up/down power windows on all four doors and
an auto dimming rear view mirror with an integrated compass.  New for 2001, an
available DVD-ROM navigation system includes a six-disc DVD changer which
allows DVD videos to be viewed on the navigation monitor while the Land
Cruiser is at rest.  The DVD changer can also be used to play CDs.

    The MSRP for the 2001 Land Cruiser is $52,895, an increase of 2.3 percent,
or $1,167.  On a comparably equipped basis, the price of the Land Cruiser
increases only 0.8 percent, or $422.

    Introduced last fall as an all-new model, the youth-oriented Toyota ECHO
entry-level sedan receives a minimal price increase.  The MSRP for the ECHO
will range from $9,995 for the two-door, five-speed manual transmission grade
(unchanged from 2000 model year), to $11,325 for the four-door, four-speed
automatic model.  The overall price increase for ECHO will be 0.8 percent, or
$90.

    The seventh-generation Toyota Celica also receives a minimal price
increase.  The MSRP for Celica will range from $16,985 for the GT with a
five-speed manual transmission, to $22,155 for the GT-S with a four-speed
automatic transmission.  The overall price increase for Celica will be only
0.6 percent, or $110.

    The Toyota MR2 Spyder two-seat roadster enters its second model year with
a new keyless entry system as standard equipment.  The MSRP for the MR2 will
be $23,585, an increase of 2.1 percent, or $487.  However, on a comparably
equipped basis, the price increases by only 1.2 percent, or $267.