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PickUps Plus, Inc. Q2 Results on Track; Q2 Revenues Rise 12%

18 August 2000

Stores Post Record Sales Growth; New E-Commerce Site Near Ready
       

    MASON, Ohio - PickUps Plus, Inc., posted a 12% revenue gain, keeping second-
quarter and six-month results on track and consistent with market expectations, 
John Fitzgerald, President and CEO, reported today.

    Revenues for the three months ended June 30, 2000 were $354,199, up 12%
over revenues of $315,633 for last year's second quarter.  The increase
reflects a hefty 27% increase in sales at company-owned stores.  This increase
was offset modestly by a decline in royalty revenues, which slipped to $11,446
from year-ago record revenues of $24,026.  In the main, the decline reflects
the absence of royalty fees from the Florence, Kentucky and Muncie, Indiana
stores.  Both of these sites have been converted to corporate stores.  The
Florence store was converted to a corporate site in the second quarter and the
Muncie store in the third quarter.  The Company now operates three corporate
stores.

    As expected, the Company posted a loss for the quarter.  The net loss was
$263,645, equivalent to $0.04 per share, compared with a net loss of $24,438,
or $0.0 per share, for 1999's second quarter.  The loss resulted, principally,
from higher investments in marketing and advertising to build brand
recognition and promote franchise sales; expenses associated with the
acquisition of a retail store in Kentucky; and costs associated with the
Company's public offering.

    "Despite the net loss, the second quarter was positive.  Several stores,
including the Columbus, Ohio facility, posted record month-over-month sale
gains during the traditionally slow summer selling season.  This sales
momentum bodes well for continued sales growth on a chainwide basis.  Requests
for franchise information have grown appreciably and our pipeline is
substantial," Mr. Fitzgerald said.

    "Looking forward, we are optimistic about the third quarter and second
half.  Store-level sales growth is expected to accelerate in the fall.  We
expect to add several franchise owners by yearend 2000.  The new San Francisco
store is slated to open in the third quarter.  In addition, we will launch a
new E-commerce site this quarter.  The new E-commerce site is operational and
already generating limited revenue on a beta-test basis," he said.

    For the six months ended June 30, 2000, revenues rose 7% to $575,324, from
$537,359 for 1999's first half.  The net loss for the half was $308,888,
equivalent to $0.05 per share, compared with a net loss of $72,496, or $0.01
per share, the year before.  Consistent with second quarter results, the net
loss is principally attributable to higher marketing and advertising expenses,
corporate expenses associated with the Company's public offering and store-
acquisition expenses.

    Founded in 1993, PickUps Plus is a leading national franchiser of retail
stores dedicated to the sale and installation of quality aftermarket
accessories for pickup trucks and SUVs -- a $30 billion market.  The Company
operates three prototype corporate retail stores and has eight franchise
stores in eight states.

    For the three months ended June 30,                2000           1999

    Revenues
      Retail Sales                                  $337,753       $266,607
      Royalties                                       11,446         24,026
      Initial Franchise Fees                           5,000         25,000
    Total Revenues                                   354,199        315,633
    Costs and Expenses
      Cost of Sales                                  224,484        198,201
      SG&A                                           385,884        141,870
      Other Income (Expense)                               -              -
      Interest Expense                                 7,476              -
    Total Expenses                                   617,844        340,071
    Net Loss                                       $(263,645)      $(24,438)
                                                    ========       ========
    Net Loss Per Share                               $ (0.04)            $-
                                                    ========       ========
    Weighted Average Shares Outstanding            6,907,767      6,608,436
                                                    ========       ========

    For the six months ended June 30,                 2000            1999

    Revenues
      Retail Sales                                  $534,118       $472,578
      Royalties                                       36,206         39,781
      Initial Franchise Fees                           5,000         25,000
    Total Revenues                                   575,324        537,359
    Costs and Expenses
      Cost of Sales                                  371,754        329,529
      SG&A                                           570,479        280,326
      Other Income (Expense)                         (70,578)             -
      Interest Expense                                12,557              -
    Total Expenses                                   884,212        609,855
    Net Loss                                       $(308,888)      $(72,496)
                                                    ========       ========
    Net Loss Per Share                               $ (0.05)        $(0.01)
                                                    ========       ========
    Weighted Average Shares Outstanding            6,844,489      6,609,046
                                                     =======        =======