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Chrysler to Kick Off Woodward Cruise in Style by Unveiling 'Black Tie Edition' Prowler

18 August 2000

Chrysler to Kick Off Woodward Cruise in Style by Unveiling 'Black Tie Edition' Prowler

    AUBURN HILLS, Mich. - Chrysler's been playing in Prowler's paint palette 
again and will show off its new 2001 silver/black two- tone "Black Tie Edition" 
Prowler at the Woodward Cruise this Saturday, Aug. 19.  If you're cruisin'
Woodward Avenue, be sure to check out the new Prowler on display at Woodward and 
13 Mile Road.

    "We've blended a classic hot rod black with a high-tech bright silver
metallic to create a two-tone paint scheme that gives Prowler more of a
classic, formal look for fellow hot rod enthusiasts," said Tom Gale,
DaimlerChrysler's Executive Vice President of Product Development and Design
and General Manager of Passenger Car Operations.  "The top of the car is
painted Prowler Black and the lower portion is painted Prowler Silver.  And to
give our two-seat roadster even more of a hand-crafted touch, a bright silver
pinstripe is hand-painted around the upper beltline."

    The "Black Tie Edition" Prowler will be unveiled to employees and media at
9 p.m. Friday, August 18 at the Walter P. Chrysler Museum in Auburn Hills,
Mich.  Jim Holden, President and Chief Executive Officer of DaimlerChrysler
Corporation, will host the company's first pre-cruise charity party to benefit
the Children's Miracle Network and Beaumont Hospital Pediatrics.  After the
unveiling, the Prowler will be moved to Woodward and 13 Mile Rd. and put on
display for Saturday's Woodward Cruise-goers.

    Production for the "Black Tie Edition" Prowler begins this month as a 2001
model and will be limited to 162 cars.  The limited edition two-seat roadster
will arrive in dealerships by early September.  In addition, a special edition
matching two-tone Prowler trailer will be offered.

    Through July of 2000, more than 6,000 Prowlers have been sold in North
America.  Of those Prowlers sold, 1,797 were black, 1,350 were purple, 1,358
were red, 854 were yellow, 563 were silver, and 92 were black/red two-tone.

    When the Plymouth brand is discontinued after the 2001 model year, Prowler
will continue to be manufactured and sold through North American Chrysler-
Jeep(R) dealerships.  Beginning in January 2001, it will be branded a Chrysler
vehicle.

    Visually, Prowler pays tribute to the rolling art of hot rods.  Prowler
also embodies some of the most advanced technology and materials and has the
distinction of being North America's most aluminum-intensive vehicle.  It was
only a few years ago that the idea of mass producing a factory hot rod seemed
too radical a concept for any major automaker to undertake.  Since then,
however, the Chrysler Group's concept-to-reality roadster has cruised into the
hearts and garages of passionate automotive enthusiasts in North America.

    Prowler first appeared as a concept car at the 1993 North American
International Auto Show in Detroit.  Favorable response prompted the former
Chrysler Corporation to unveil a production version of Prowler at the 1996
North American International Auto Show.  Production began in July 1997 as a
1997 model.  Prowler is manufactured at Conner Avenue Assembly Plant in
Detroit and is built alongside the Dodge Viper production line.