CarsDirect.com, CarOrder.com, DriveOff.com, General Motors and MSN CarPoint Join Edmunds.com's New Powershopper Service
17 August 2000
CarsDirect.com, CarOrder.com, DriveOff.com, General Motors and MSN CarPoint Join Edmunds.com's New Powershopper ServiceSite Offers Unbiased Guidance on Auto Research Including Online Car Purchase Options; Streamlines the Car-Buying Process by Bringing Consumer Information And Transaction Resources Together in One Convenient Location SANTA MONICA, Calif., Aug. 17 Edmunds.com (http://www.edmunds.com), the Web's leading consumer resource for unbiased automotive information, has introduced Edmunds.com Powershopper, an objective resource that helps consumers understand and make online vehicle purchases. Participating companies include CarsDirect.com, CarOrder.com, DriveOff.com, General Motors and MSN CarPoint, with others expected to finalize their involvement soon. Approximately half of today's new car buyers do research for their vehicle on the Internet, and that number is climbing, according to a recent survey by the Gartner Group Inc. Edmunds.com believes that these consumers are also in need of a convenient on-line method to research purchase options, and created the Edmunds.com Powershopper tool to fill this need. Other web sites have already followed Edmunds.com's lead, offering their own version of this idea. "The Edmunds.com Powershopper service is a continuation of our reliable, consumer-friendly automotive content," said Peter Steinlauf, President, Edmunds.com. "Consumers already use Edmunds.com's extensive pricing information and reviews to learn about an automobile; now they can use Edmunds.com Powershopper to research and evaluate online services and make a purchase through the service they select." Consistent with Edmunds.com's long-standing policies of impartiality and objectivity, Edmunds.com will rank the online services according to the quality of their interaction with actual users, once a sufficient sample size has participated in the available survey. Additionally, shoppers can learn more about their peers' experiences at Edmunds Town Hall, a forum that posts unedited consumer comments on automotive products, services and news. Participating Edmunds.com Powershopper companies were selected based on several qualifications, including their ability to provide a service of value to consumers, their current or expected ability to service a broad geographic area, and their technical infrastructure. About Edmunds.com Headquartered in Santa Monica, Edmunds.com is the Internet's pioneer and leader in providing free, unbiased automotive information. Edmunds.com empowers, educates and engages visitors by respecting them and providing them with straightforward, truthful information on key aspects of buying, selling and owning a vehicle. Users are provided automobile pricing data, extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world and the Town Hall, an interactive community of more than 500,000 participants. Edmunds.com has been honored as the number one automotive web site and number two web site overall in the Dialscore loyalty survey, as well as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, Money's 50 Most Useful Financial Websites and among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs.