Online Financier giggo.com Reports 700% Increase in Unique Visitor Traffic Launching Company Into Top Ten Fastest Growing Sites in America
15 August 2000
Online Financier giggo.com Reports 700% Increase in Unique Visitor Traffic Launching Company Into Top Ten Fastest Growing Sites in AmericaIncreased Traffic Drives Double Digit Growth in Applications, Approvals And Funded Loans DALLAS, Aug. 15 DaimlerChrysler Services (debis) AG's giggo.com unit (http://www.giggo.com), the web's premier online automotive financing site and shopping resource, announced today a staggering 700% increase in unique visitors to its web site since May 2000. This upsurge represents 773,000 unique visitors in the month of July alone, surpassing key competitor eloan.com, according to PC Data Online. Additionally, by combining weekly percentage growth for both of giggo.com's domain names (giggo.com & giggocar.com) in the last week of July, the company became the seventh fastest growing web site in America. Starting in August, giggo.com's data will be reported under one domain name. Along with growth in unique visitors, giggo.com's key business performance measures also expanded during this time period with new applications rising nearly 60%, loan approvals by 11% and funded loans jumping 14%. The company's national television, print and radio advertising campaign launched in early July is credited as the catalyst for these ground-breaking traffic and business performance increases. "We're pleased to see increased site traffic, but more importantly that it's equating to respectable new business growth," commented giggo.com CEO Brian Reed. "Even though awareness of our category is currently low, we've been confident all along that once consumers truly understand the advantages of online car shopping and financing, the floodgate would be opened," continued Reed. The online automotive financial services market is expected to grow dramatically over the next three years as more consumers recognize the benefits of securing their financing and related services online. According to CNW Marketing/Research of Bandon, Oregon, online automotive financing will grow from less than 5% today to over 50% by the year 2003, which represents a $61 billion market opportunity. About giggo.com: giggo.com is the web's premier online automotive financing site and car shopping resource that is fast, friendly and easy to use. This innovative, consumer-focused service provides customers with comprehensive automotive information, car-buying research, an easy, direct loan process, and competitive rates in both English and Spanish. giggo.com's dedicated team of customer consultants is available 7 days a week, both on- and off-line, to assist customers with all their car financing needs. giggo.com, based in Ft. Worth, Texas, is a fully dedicated e-business division of DaimlerChrysler Services (debis) AG, Berlin. giggo.com's automotive finance site can be accessed at http://www.giggo.com, or through the pages of GO.com. giggo.com is also the sole finance provider for AutoNationDirect.com (http://www.autonationdirect.com). For more information call giggo.com at 1-877-284-4446.