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Autoland Selects marchFIRST to Enhance Online B2B Service Offering

14 August 2000

Professional Services Firm to Design, Implement Web Sites For Automotive Buying Service Aimed at Credit Union Members

          

    CHICAGO - marchFIRST, Inc. , a leading global professional services company, 
today announced that it has been selected by Autoland, a leading nationwide 
automotive buying service, to help develop and implement a broad range of 
integrated solutions designed to strengthen Autoland's online and offline market 
position and expand its service offerings.  The two companies recently signed a 
multi-million dollar contract.

    Autoland, a provider of automotive buying services for almost 30 years,
partners with more than 800 credit unions and other affinity groups to provide
customers with a supportive and enjoyable environment for buying or leasing a
new or used automobile.  Through Autoland, buyers can research, configure,
locate and purchase cars; obtain price quotes; secure financing, insurance and
warranties; and even sell their trade-in -- all online.  For customers already
working with a credit union, financing is referred back to that credit union.
For all other customers, financing is passed along to Autoland member credit
unions.  Additionally, Autoland offers customers access to a consultant who
can answer questions and address difficulties.

    marchFIRST will help Autoland expand its B2B services by developing co-
branded tools that will be incorporated within the Web sites of credit unions
and other affinity organizations.  marchFIRST also will design and implement a
call center to expand the current consultant model and handle leads generated
by the sites.  As a value-added service for Autoland's credit union and dealer
partners, marchFIRST will develop an informational CD-ROM to articulate
Autoland's long-term vision.

    As more consumers use the Internet during their vehicle selection process,
Autoland intends to elevate this experience by leveraging its relationships
with credit unions and other affinity organizations to offer a tailored, end-
to-end car-buying service.  Utilizing both the online tools and one-on-one
consultations with professionals in the new call center, customers will
receive expert assistance in finding and buying the vehicle that meets their
exact specifications.

    "Autoland understands that to succeed on the Internet, the company must
take exceptional care of its customers," said Russ Nash, Group Executive
Partner for marchFIRST's Southwest Group.  "By offering customers a
personalized, comprehensive online car-buying experience, Autoland is poised
to set itself apart from its competitors."

    Autoland Chief Operating Officer Ron Frey investigated a number of
professional service firms before selecting marchFIRST. "The quality of the
people at marchFIRST, and their aggregate experience and expertise, are
unmatched," he said. "The fact that they offer all the relevant services we
need is what won us over. marchFIRST was an obvious choice."

    About marchFIRST

    marchFIRST is a leading global professional services firm that creates
winners in the new digital economy by helping companies build visionary
business models, brands, systems and processes. This multidisciplinary
approach empowers companies to fundamentally transform their business, drive
innovation and become market leaders.  Headquartered in Chicago, the Company
has more than 9,400 employees in 14 countries worldwide.

    About Autoland

    Autoland was founded in Los Angeles by Michael Malamut in 1971. It works
with credit unions to offer their members a hassle-free, comprehensive auto
purchasing service for new and used vehicles that is facilitated from start to
key. Over the years the company has continually upgraded the ease and
completeness of its service to consumers.  The company has also introduced
innovative marketing aids to credit unions such as the One Day Used Car Show
and Sale, first held in 1984, which kicked off a period of increased growth.
In 1990 Autoland opened its first office inside a credit union, a practice
which rapidly expanded to 80 credit unions within three years.  Today, the
company continues its evolution through Internet-based offerings.