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Rolls-Royce and Bentley Enjoy Robust Growth in North America

10 August 2000

Rolls-Royce and Bentley Enjoy Robust Growth in North America

    AUBURN HILLS, Mich., Aug. 10 Combined North American sales
of Rolls-Royce and Bentley motor cars for the first half of 2000 have
increased more than 27 percent over the same period last year.  The second
half performance follows a strong first quarter, with the main focus
attributed to the success of the Bentley Arnage Red Label.
    For the first half of 2000, Bentley sales have improved by 33 percent over
the first half of 1999, driven by the popularity of the Red Label.  More than
60 percent of Red Labels sold have been conquest sales, bringing more new
buyers to the Bentley marque.
    Rolls-Royce sales, fuelled by the launch of the new Corniche convertible
also grew strongly in the first half.  Rolls-Royce sales are up by 17 percent
over 1999.
    The President of Rolls-Royce and Bentley Motor Cars, Alasdair Stewart,
said: "The two new models have allowed us to do two things.  First, the Red
Label Arnage has driven up both visibility and interest in Bentley, enabling
us to build a sound customer base for the brand, as we begin work on the new
range of motor cars we plan to begin launching in 2003."
    "Secondly, the Corniche has helped grow overall Rolls-Royce sales.  The
Silver Seraph sedan is enjoying sustained interest, and we have had
significant enquiry for the larger Park Ward saloon, since its launch at this
year's Geneva Auto Salon."
    Mr. Stewart also said he anticipated continuing strong sales for the Red
Label Arnage as its reputation grows, and that recent statements by BMW about
its plans for Rolls-Royce has calmed the market, building buyer confidence in
Silver Seraph ownership.

    For further information please contact: John Crawford, Director of Public
Relations, (248) 340-6456.