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Bridgestone/Firestone Announces Voluntary Recall Of 3.85 Million Radial ATX and Radial ATX II Tires, And 2.7 Million Wilderness AT Tires

10 August 2000

Company Urges All Drivers to Maintain Proper Inflation in Their Tires
    

    WASHINGTON - Saying the safety of consumers is the company's first concern, 
today Bridgestone/Firestone, Inc., announced a voluntary recall of all 
Firestone Radial ATX and Radial ATX II tires in size P235/75R15 produced in 
North America, including Mexico, and Wilderness AT tires in size P235/75R15 
produced at the Decatur, Illinois plant.  The recall includes original equipment 
and replacement tires of that size, regardless of the vehicle's manufacturer.  
Vehicle owners will be notified of the recall by mail.  Bridgestone/Firestone 
will replace all of these tires with brand new Wilderness AT or other 
Bridgestone/Firestone tires.  If necessary, the company will obtain other 
sources of supply.

    The recall was announced by Gary Crigger, Executive Vice President of
Bridgestone/Firestone Inc., at a Washington, DC news conference.  The National
Highway Traffic Safety Administration is currently conducting a preliminary
evaluation of the tires in response to questions relating to failures of these
tires.  The company is not limiting the recall.  There have been approximately
14.4 million of these tires produced.  The company estimates that the number
of tires still in use and involved in the recall is 6.5 million, which
includes 3.8 million Radial ATX and ATX II tires and 2.7 million Wilderness
AT tires.

    "At Bridgestone/Firestone, nothing is more important to us than the safety
of our customers," said Crigger.  "We felt we must take this extraordinary
step as a precaution to ensure consumer safety and consumer confidence in our
brands.  So, no matter how old the tires, no matter how many miles they have
on them, we will replace them with new tires."

    Crigger said, "Throughout this process, we have been working very closely
with Ford Motor Company and NHTSA to determine the cause of the accidents
involving vehicles with these tires.  While we have not determined what, if
any, problem there may be with these tires, our review of the data suggests
three things."

    Although noting that accidents involving these tires are rare in
comparison to the millions of tires produced, he said that the data shows:

    *  1.  The number of reported incidents with the P235/75R15 Radial
           ATX and ATX II is higher than with other sizes in this line;

    *  2.  The Decatur, Illinois plant is over-represented in the
           accident claims and reports compared with other plants;

    *  3.  The majority of the incidents are in the southern-most states
           of Arizona, California, Florida and Texas, which suggests
           there may be a direct correlation between heat and tire
           performance.

    "In addition," Crigger said, "the abundance of concern surrounding these
tires clearly indicates the need for this action."

    The company also urged all consumers to take additional steps to increase
the lifespan and safety of their tires by maintaining proper inflation.

    "When under inflated, all radial tires generate excessive heat," Crigger
said.  "Driving on tires in this condition can lead to tread separation.
Maintaining the proper inflation level will enhance the performance and
lifespan of these tires."

    For the owners of the P235/75R15 size tires in the ATX, ATX II produced in
North America, including Mexico, and Wilderness AT tires produced at the
Decatur, Illinois plant:

    *  Customers who have a recalled tire will receive a letter from
       the company notifying them of the recall and the steps they
       need to take.  Customers who need assistance should call
       the toll-free customer service number at 800-465-1904.

    *  Those who have a recalled tire should call their nearest local
       Firestone retailer to set up an appointment for an exchange.
       Because the preponderance of incidents is in the four southern states
       and given the limited supply of replacement tires at this time, the
       company will be undertaking a three phase recall starting in Arizona,
       California, Florida and Texas.  The second phase for the recall will be
       implemented in Alabama, Georgia, Louisiana, Mississippi, Nevada,
       Oklahoma and Tennessee.  The final phase will include the remainder of
       the states.

    *  Keep non-Ford vehicles with Wilderness AT tires at the pressure
       recommended by the vehicle manufacturer.

    *  All vehicle owners using Wilderness tires should keep their
       tires inflated at the pressure recommended by the vehicle
       manufacturer.  For owners of Ford Explorers or Mercury
       Mountaineers, with P235/75R15 ATX and Wilderness AT tires
       on their vehicles, Ford recommends these tires be
       maintained at a minimum of 26 psi.  At the request of
       Firestone, Ford has evaluated the performance of these
       tires at 30 psi and has determined that the vehicles
       maintain good performance characteristics at this higher
       pressure.  Ford recommends a tire pressure range of 26-30
       psi.  Firestone recommends a tire pressure of 30 psi.

    Consistent with the company's long-standing policy of commitment to
customer satisfaction and service, all Wilderness tire owners were urged to
contact their nearest company-owned service center for a free inspection.

    "We will inspect each customer's tires for damage or excessive wear, while
checking to make sure the tires are inflated to the level specified by the
vehicle's manufacturer," said Crigger.

    Crigger reiterated that these steps were being taken to protect consumer
safety and satisfaction.  "We extend our condolences to families that have
lost loved ones in accidents.  We also apologize to our customers for the
inconvenience this recall causes and we ask for their patience," he said.

    Nashville, Tennessee based Bridgestone/Firestone, Inc., is the largest
subsidiary of Bridgestone Corporation of Japan, the world's largest tire and
rubber manufacturer.  Bridgestone/Firestone, Inc., develops, manufactures and
markets Bridgestone, Firestone, Dayton and private brand tires.  The company
also produces Firestone air springs, roofing materials, synthetic rubber and
industrial fibers and textiles.