Reynolds and Reynolds to Deploy New Dealer Communication System in Partnership With Mercedes-Benz USA

10 August 2000

Reynolds and Reynolds to Deploy New Dealer Communication System in Partnership With Mercedes-Benz USA

    DAYTON, Ohio - The Reynolds and Reynolds Company today announced it has entered into a partnership with Mercedes-Benz USA, LLC to provide technical deployment support of MBUSA's Web-based dealer communication system, NetStar. Reynolds will supply installation services, hardware components and networking solutions to MBUSA retailers already utilizing a Reynolds retail management system.

    Under a separate agreement, Reynolds and Reynolds will have the opportunity to provide NetStar training to those MBUSA retail personnel who currently use Reynolds' industry-leading ERA2 retail management system. With these two agreements in place, Reynolds and MBUSA have opened the doors of opportunity for the two companies to work very closely together in the future to deliver integrated retail system solutions.

    "NetStar is an MBUSA total information delivery strategy with features far exceeding our retailers' currently available capabilities," said Ron Elder, MBUSA Vice President - Finance and Controlling. "An agreement between MBUSA and Reynolds allows MBUSA to take advantage of the best NetStar has to offer and utilize the key products and services that Reynolds offers. Additionally, by implementing this partnership, it lays the groundwork for potential data sharing and integration between our two companies in the future."

    NetStar provides a wide range of applications to support all areas of the Retail Center. NetStar uses industry standard Internet technology to build a secure network between MBUSA and their Retail Centers. In real time, all the MBUSA-specific information necessary to maximize their performance and exceed their clients' expectations is instantly available where and when it is needed.

    "The deployment of the NetStar dealer communication system is just one example of Reynolds' solid relationship with Mercedes-Benz USA," said Lloyd "Buzz" Waterhouse, President and COO of Reynolds. "We have a commitment to MBUSA to not only help them serve their franchise dealers' needs to the highest capacity, but also to help them succeed in the New Economy. NetStar is one step in that direction, creating a more efficient retail management system that ultimately will lead to a superior consumer experience."

    MBUSA LLC, headquartered in Montvale, NJ, is the DaimlerChrysler company responsible for providing sales, marketing, service, and parts support for Mercedes-Benz vehicles and accessories in the United States. For more information on Mercedes-Benz USA, LLC, visit the company's Web site at www.mbusa.com.

    Reynolds and Reynolds, headquartered in Dayton, Ohio, provides advanced solutions for the worldwide automotive retailing marketplace.