Targetbase Selected by American Honda to Receive Premier Partner Award

10 August 2000

Targetbase Selected by American Honda to Receive Premier Partner Award

    DALLAS - Targetbase, a customer relationship management company that leverages customer knowledge to drive customer profitability, has been selected to receive American Honda's Premier Partner Award for outstanding service, high quality of work and strategic thinking.

    Targetbase was one of 15 companies selected out of 1500 eligible companies. Targetbase has been working with Honda for six years and has received this award for three consecutive years based on successfully implemented CRM solutions.

    "We are proud of the contributions that Targetbase employees have delivered on behalf of Honda, and to be recognized by our client for these contributions is truly an honor," said Jack Wolf, president of Targetbase. "Our relationship with Honda is an excellent example of the success that can be achieved when true partnership principles exist between client and solution provider. We will continue our mission with Honda -- building strong customer relationships that drive profitable business growth in their key market segments."

    About American Honda Motor Co., Inc.

    American Honda Motor Co., Inc. was founded in 1959, and markets and distributes Honda and Acura automobiles; Honda motorcycles and all-terrain vehicles; Honda power products, marine products and lawn and garden products; and Honda and Acura parts and accessories in the United States. AHMC is headquartered in Torrance, Calif.

    About Targetbase

    Targetbase, an Omnicom Group Inc. company, is a customer relationship management solutions provider with a 20-year heritage of building solutions designed to establish, strengthen and maximize the relationship between brands -- or organizations -- and their customers, while maximizing the organizations return on investment. Targetbase revenues have grown from $21 million to $60 million in the past five years, making it one of the largest dedicated service providers of CRM solutions.

    Targetbase is the only CRM solutions provider that offers all the core competencies for successful CRM, including enterprise technology, strategy and analysis, and communications. Targetbase offers customized, expert analysis based on a proprietary Customer-Brand Value(SM) (C-BV(SM)) model that assesses, builds and manages customer-brand relationships. Targetbase also uses a highly scalable, patented technology platform that provides a robust customer data model and an adaptive campaign management tool, called Event Transition Network (ETN(TM)), which moves beyond traditional campaign management to more dynamic relationship management. Clients such as American Honda Motor Co., Inc., Southwest Airlines, GlaxoWellcome and Cox Communications have selected Targetbase to develop their business-to-consumer CRM solutions.