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Ford and Harley-Davidson Unveil Newest Limited Edition Truck

9 August 2000

Ford and Harley-Davidson Unveil Newest Limited Edition Truck

    STURGIS, S.D. - Two legends of the American road, Ford Motor Company and 
Harley-Davidson Motor Company, today unveiled the second in their line-up of 
limited edition trucks.  This year's model is the 2001 Harley-Davidson F-150 
SuperCrew four door pickup that rumbles into the world for its public 
introduction at the 2000 Sturgis Motorcycle Rally.  One of the world's premier 
motorcycle events, this year's 60th annual extravaganza is expected to draw more 
than 350,000 enthusiasts from around the world to the scenic Black Hills region 
of South Dakota.

    The limited edition 2001 Harley-Davidson F-150 SuperCrew is the second
truck jointly developed by the two legendary companies.  The all-black truck,
with distinctive Harley-Davidson visual cues, including orange and gray
pinstriping and chrome accessories, is a restyled and customized version of
Ford's new F-150 SuperCrew truck.

    "The Harley-Davidson F-150 SuperCrew is a bold truck with attitude that
has the best of both worlds.  With its four full-size doors it offers comfort,
utility and style in a truck that looks great and is 'Built Ford Tough,'" said
Gurminder S. Bedi, vice president of Ford's North American Truck group.  "This
truck was truly 'Born in Detroit and Dressed in Milwaukee.'"

    On the outside, the 2001 Harley-Davidson F-150 SuperCrew is offered in
"any color you want, as long as it's black," riding on a 139-inch wheelbase
that has been lowered one inch.  Its distinctive box measures five-and-one-
half feet for cargo.  It comes equipped with a 260 horsepower 5.4 liter
Triton(TM) V-8 engine powering unique Harley-Davidson branded 20x9-inch five-
spoke cast chromed aluminum wheels and P275/45R20 Goodyear Eagle GTII tires.
The specially-tuned exhaust system features a single inlet/dual outlet
muffler, ending in chrome 3 1/2-inch "slash cut" exhaust tips.  The truck is
accented with a gray and "Harley-Davidson" orange stripe on the lower rocker
panels.

    Inside, the limited edition 2001 Harley-Davidson F-150 SuperCrew features
the famous look of black leather and chrome accessories, including a unique
"spun metal" instrument cluster and jewel ornament and four black leather
trimmed captains chairs with dual center consoles featuring Harley-Davidson
Bar and Shield metal nameplates in the seat backs and Harley-Davidson
identification embroidered on the console lids.

    "This beautiful truck is everything that an enthusiast could want,
reflecting the experience and individuality of both Harley-Davidson and Ford
customers," said Jeff Bleustein, Harley-Davidson chairman and chief executive
officer.  "It is right at home in Sturgis, Daytona Beach or Mainstreet,
U.S.A."

    The 2001 Harley-Davidson F-150 SuperCrew will be manufactured at Ford's
Kansas City Assembly Plant and is expected to be in Ford dealer showrooms in
early 2001.

    The first truck in the series, the 2000 Harley-Davidson F-150 SuperCab
pickup, arrived in showrooms in the spring of this year.  The limited
production of 8,000 units quickly sold out.

    The Ford and Harley-Davidson brand alliance provides the opportunity for
the two companies to jointly develop and market exciting products, like the
limited edition Harley-Davidson trucks, in addition to a line of co-branded
clothing and vehicle accessories.  A highlight of the alliance will be the
joint celebrations of each company's centennial in 2003.

    Harley-Davidson, Inc., is the parent company for Harley-Davidson Motor
Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc.
Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and offers a complete line of
motorcycle parts, accessories, apparel and general merchandise.  Buell
Motorcycle Company produces sport and sport-touring motorcycles.  Harley-
Davidson Financial Services, Inc., provides wholesale and retail financing,
insurance and credit card programs to Harley-Davidson dealers and customers.

    Ford Motor Company is the world's second largest automaker with
manufacturing and distribution operations in over 200 countries across the
world.  Its automotive brands are Ford, Mercury, Lincoln, Jaguar, Volvo,
Mazda, Aston Martin and Land Rover.  Its automotive-related products and
services include Hertz, Quality Care and Ford Credit.