Subaru Outback Rendezvous Brings Outdoor Excitement to Colorado and Virginia
8 August 2000
Outdoor Festival Comes to Ocean Journey Aquarium, Denver, Colo. And Lake Fairfax, Reston, Va.
CHERRY HILL, N.J. - Subaru of America, Inc., a pioneer of crossover all-
wheel drive vehicles designed for the active lifestyle driver, today announced
upcoming dates for the Subaru Outback Rendezvous. This educational outdoor
festival allows consumers to discover a variety of popular outdoor sports
through a series of free demonstrations, exhibits and clinics. Outdoor sports
and activities highlighted at the Subaru Outback Rendezvous include mountain
biking, canoeing, rock climbing, kayaking, fly-fishing and camping. In addition,
the new 2001 model year Subaru Outback H6-3.0 L.L.Bean Edition, along with the
latest outdoor gear, will be on display for public viewing. The Subaru Outback
Rendezvous takes place at the Ocean Journey Aquarium, Denver, Colo. on August
26-27, 2000 and at Lake Fairfax, Reston, Va. on September 9, 2000, 11 a.m. to 6
p.m.
Subaru will host six educational activity areas staffed by Subaru outdoor
partners including the American Canoe Association (ACA); canoe and kayak
manufacturer, Dagger; the International Mountain Bicycling Association (IMBA);
mountain bike manufacturer, Specialized Bicycle Components; and outdoor
conservancy organization, Leave No Trace (LNT).
Highlighted activity areas include:
-- Mountain Biking: Specialized Bicycle Components and the International
Mountain Bicycling Association will head this activity area where
visitors can learn how to land big jumps and fix their bikes along
the trail. An obstacle course will be provided for participants to
test their skills.
-- Paddling: Canoes and kayaks will be available for the public to
practice new power strokes and techniques. Led by the American Canoe
Association and Dagger, the area will also have a "cartwheel machine"
to test all comers.
-- Kids Camp: Children ages 3-12 and their parents will be offered safe
and fun activities, which include a local nature center exhibit with
live animals, outdoor activities and face painting.
-- Wilderness Skills: Guests will be invited to learn team building and
problem solving skills as well as learn about outdoor ethics led by
Leave No Trace. In this area, participants will also be given the
opportunity to try their hand at fly-casting. Experts from L.L.Bean
will lead this area in Virginia and local experts will take over in
Denver, Colo.
-- Rock Climbing: Visitors can learn basic climbing skills necessary to
begin the sport. Two rock climbing walls from local climbing gyms
will be available for participants to test their mettle under the
supervision of instructors.
"The Subaru Outback Rendezvous is designed to bring the excitement of the
outdoors `out of the woods' and onto main street for all audiences to
experience," says Bill Cyphers, vice president of marketing, Subaru of
America, Inc. "If the outdoors were a car it would be a Subaru. Subaru
vehicles provide drivers with superior performance in all types of conditions
-- essential for transporting outdoor sports enthusiasts to the river, the
mountains and those `off the beaten path' destinations with safety and
confidence."
Subaru Supports Outdoor Activities and Conservation
A longtime supporter of outdoor non-profit and cause-related programs,
Subaru is the official vehicle of more than 18 outdoors organizations
including the American Canoe Association, the National Ski Patrol,
Professional Ski Instructors of America, Cross Country Ski Areas Association
and American Association of Snowboard Instructors. Subaru has also forged
strategic partnerships with the International Mountain Biking Association,
Specialized(R) Bicycle Components, and Leave No Trace.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts, and accessories through a
network of 588 franchised dealers across the United States. All Legacy and
Outback models sold in the U.S. are produced at the company's American
manufacturing plant, Subaru-Isuzu Automotive, Inc., near Lafayette, Ind.
Over the past eight years, the company has nearly tripled its revenues and
seen its sales increase by nearly 100 percent thanks to its popular line of
car-based sport utility vehicles. The company is among the fastest growing
brands in the automobile industry and was recently named "Most Improved Car
Company in the World" by the London-based Financial Times Automotive World
Magazine.