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MetLife Auto & Home Unveils New Advertising Campaign

3 August 2000

Snoopy Helps Convey "That All Auto Insurers are Not the Same"
      
    WARWICK, R.I. - MetLife Auto & Home began airing a new television and radio 
advertising campaign featuring Snoopy to build awareness that "all auto insurers 
are not the same" and to promote its Coverage Plus and Deductible Savings 
Benefit programs.  These programs include features not found in most insurance 
policies.

    "Consumers are often very surprised to discover that their auto insurer
depreciates their vehicle and won't pay the full cost to replace the car if it
is totaled," said John Rutecki, vice-president of marketing for MetLife Auto &
Home.   "Unfortunately, the importance of having the right insurance is not
realized until a loss occurs.   With the help of Snoopy, these ads draw
attention to the fact that consumers need to be educated about some of the
coverage gaps and unexpected expenses that they could be saddled with, and to
emphasize that all insurers are certainly not the same," he added.

    The 30-second TV ad, entitled The Gift, is a tongue-in-cheek commercial
featuring a woman in her garage wrapping a giant red ribbon on a new sportscar
that she has purchased as a surprise gift for her husband.    After she
finishes tying the ribbon, her husband returns home later that evening and
crashes right into the new car -- believing the garage is empty.

    At this point, the voice-over says simply: "New car totaled?  MetLife Auto
will replace it without deducting for depreciation and still save you up to
$200 or more in premiums.  Now that's insurance the way it ought to be..."
Snoopy is one of the last images seen in the commercial, comforting the
shocked husband and wife who will have their vehicle replaced because they
have MetLife Auto & Home's Coverage Plus.

    "The Coverage Plus program, coupled with our other product differentiation
strategies such as our Deductible Savings Benefit program, distinguishes us
from our competition," said Rutecki.  "We listened to our customers' concerns
and found a way to provide an auto product that gives them greater peace of
mind.  Many customers don't realize that if they have an accident in their
brand new car, their claim reimbursement may not fully cover the cost of a new
vehicle because of depreciation, which could be thousands of dollars," he
added.

    The Coverage Plus program features three main elements:

    -- No deduction for depreciation on total losses of new cars within the
       first year and/or 15,000 miles
    -- Replacement cost settlement on special parts such as batteries and
       tires on partial losses due to accidents
    -- Elimination of "hidden" costs in rental-car claims (such as loss of use
       to the rental agency and the agency's administrative costs)

    In addition, in many markets the company is using the Peanuts(R)
characters in radio advertisements to promote its Deductible Savings Benefit
feature.  The Deductible Savings Benefit  rewards customers with a $50 credit
towards their deductible for every year of loss-free driving while insured by
MetLife Auto & Home, up to $250.  (not  available in all states)

    The TV and radio campaign is airing in markets around the country and will
continue through the Fall.  The markets include Hartford/Danbury, CT;
Gainesville, Panama City and Tampa, FL; Jackson, MS; Manchester/Portsmouth,
NH; Albany, Buffalo, Rochester, Syracuse, and Westchester, NY; Cincinnati,
Columbus, and Dayton, OH; Providence, RI; Knoxville and Nashville, TN; Salt
Lake City, UT; Richmond, VA; Seattle and Spokane, WA; Madison and Milwaukee,
WI.

    An affiliate of MetLife , MetLife Auto & Home is one of the
nation's leading personal lines property and casualty companies with over 2.9
million policies in force.  It provides insurance products for the auto, home,
apartment, condominium, boat, vacation and rental property, recreational
vehicle, as well as personal excess liability.  

    MetLife Auto & Home is a brand of Metropolitan Property and Casualty
Insurance Company and its affiliates, Warwick, RI