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Lassiter Appointed Jaguar Brand Director

3 August 2000

Lassiter Appointed Jaguar Brand Director

    DEARBORN, Mich. - Jaguar Credit recently appointed Dennis Lassiter Jaguar 
Brand Director.  In this new position, Lassiter will be responsible for 
strengthening the relationship between Jaguar, Jaguar dealers and Jaguar Credit.

    "The luxury car market continues to be a complex and competitive while
growing at a quick pace," said Rich Pauley, vice president for Jaguar Credit
auto finance and marketing.  "We are pleased to welcome Dennis to our team.
His experience in the industry and his relationship with Jaguar and its
dealers will be extremely beneficial for all of us."

    Lassiter will be based in Mahwah, N.J., in Jaguar's North American
headquarters, so he can continue as a key member of the Jaguar management
team.  "There are so many issues that Jaguar, our dealers and Jaguar Credit
should be involved in together," said Lassiter.  "In my new role I'm looking
forward to bringing all three parties together so that we make the right
decisions for all."

    Prior to his appointment with Jaguar Credit, Lassiter was general sales
manager of Jaguar Cars where he was responsible for strategic sales planning
in the United States and overseeing Jaguar's district sales managers.  During
his five-year tenure, U.S. sales doubled with the introduction of the XK8
sports car, the S-TYPE sedan and the redesigned XJ Series sedans.

    Lassiter joined Jaguar Cars in 1988 as a field operations administrative
manager.  Prior to coming to Jaguar, he worked at Nissan Motor Corporation,
holding several positions in sales, marketing, production and distribution.

    Originally from Tulsa, Okla., Lassiter received his bachelor of science
degree from the University of Maryland.  He began his career in the industry
working in automotive retail sales before joining Chrysler Corporation's sales
operation.

    Lassiter currently resides with his wife in Wanaque, N.J.