American Suzuki Sales Continue to Build into Third Quarter
2 August 2000
Suzuki Relies on Value-Packed Vehicles to Drive Sales Growth Instead of Cash IncentivesBREA, Calif. - American Suzuki continued its year-to-date sales increase into the third quarter, selling 5,052 units for the month of July, an 18-percent increase over July 1999 sales. The versatile Grand Vitara, heading into its third year of production, continues to sell well, posting 2,455 sales -- a 16- percent increase over the same period last year. The Esteem Sedan and Wagon posted a sales increase of 56 percent over July 1999 with 1,466 sales for the month. The Vitara saw sales growth in July, notching a 5-percent increase in sales from 1999. "American Suzuki continues to see sales increases even without customer cash incentives like those offered by many other manufacturers. The everyday pricing of our well-appointed cars and SUVs provides excellent value which appeals to savvy buyers," said Gary Anderson, vice president of sales. "Year-to-date, we are 34-percent above 1999 sales and expect sustained sales increases throughout the remainder of the year." Suzuki Motor Corporation (SMC) founded the Automotive Division of American Suzuki Motor Corporation (ASMC), located in Brea, California, in 1985. ASMC markets automobiles in the United States through a network of 376 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Incorporated in 1920, SMC has 122 distributors in 175 countries. JULY CYTD 2000 1999 2000 1999 SIDEKICK: 0 1 0 215 SIDEKICK IMP: 0 0 10 9 SPORT: 3 2 74 554 VITARA: 839 798 6,123 2,790 GRAND VITARA: 2,455 2,121 17,383 14,326 SWIFT: 289 427 2,128 1,522 ESTEEM: 1,466 940 10,846 7,896 X-90: 0 0 4 34 TOTAL: 5,052 4,289 36,568 27,346 TRUCK DOMESTIC TRUCK: 839 799 6,123 3,005 IMPORT TRUCK: 2,458 2,123 17,471 14,923 TOTAL TRUCK: 3,297 2,922 23,594 17,928 CAR DOMESTIC CAR: 289 427 2,128 1,522 IMPORT CAR: 1,466 940 10,846 7,896 TOTAL CAR: 1,755 1,367 12,974 9,418 TOTAL DOMESTIC: 1,128 1,226 8,251 4,527 TOTAL IMPORT: 3,924 3,063 28,317 22,819 GRAND TOTAL 5,052 4,289 36,568 27,346