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Toyota July Sales Hold Steady

2 August 2000

Toyota July Sales Hold Steady

    TORRANCE, Calif. - Toyota Motor Sales, U.S.A., Inc., today reported July 
sales of 135,457, an increase of 1.0 percent over last July.  Calendar-year-to-
date sales stand at 948,749, an increase of 12.0 percent over the same period 
last year.

    "While there was a slight cooling trend in July's overall sales pace,
several segments remain hot and those manufacturers with great products and
customer service continue to enjoy strong results," said Jim Press, TMS
executive vice president.

    Both TMS sales divisions posted steady sales compared to last July.  The
Toyota Division recorded sales of 117,854 units, up 0.1 percent while the
Lexus Division posted best-ever July sales with 17,603 units, an increase of
7.1 percent over the same period last year.

    Toyota Division passenger car sales were led by the Avalon full-size sedan
with best-ever July sales of 8,865, an increase of 86.6 percent.  Despite
limited dealer supply, the ECHO subcompact sedan continues to attract younger
buyers, enjoying another solid sales month with 4,565 units sold.  CYTD ECHO
sales now stand at 30,038, well ahead of Toyota Division sales forecasts.  The
Celica sport coupe also continued to post strong sales with 4,737 units sold.
The revolutionary Prius gas/electric hybrid sedan debuted with 841 sales in
July and has approximately 2,600 additional dealer-confirmed orders.

    Toyota light truck sales were led by the popular Sienna minivan with a
best-ever sales month of 10,680 units, an increase of 28.6 percent.  The
Tundra full-size pickup pitched in with best-ever July sales of 8,914, up
143.5 percent.

    The Lexus Division's record July sales were fueled by the RX 300 sport
utility vehicle which recorded best-ever July sales of 7,489 units, up 16.5
percent.  The all-new IS 300 sport sedan contributed to the Lexus Division's
record sales month with 2,073 units sold.

    Sales of North American-built vehicles made up 61.9 percent of total July
sales.  There were 25 selling days compared to 26 last July.


                                TOYOTA/LEXUS SALES
                                    JULY, 2000

            ----- CURRENT MONTH -------            CALENDAR YEAR TO DATE --

                                            DSR %                      DSR %
                       2000       1999      CHG    2000      1999       CHG
    TOTAL VEHICLE
     SALES           135,457    139,483     1.0  948,749   847,230     12.0
     Memo: Total
      Toyota Div.    117,854    122,389     0.1  837,468   740,307     13.1
     Memo: Total
      Lexus Div.      17,603     17,094     7.1  111,281   106,923      4.1

    TOYOTA DIV.
     IMPORT CAR       19,078     11,594    71.1  144,436    78,850     83.2
    LEXUS IMPORT CAR   9,001      9,097     2.9   50,917    57,957    -12.1
    TOYOTA DIV NA
     BUILT CARS       51,749     62,773   -14.3  383,246   377,782      1.4
    TOTAL TOYOTA CARS 79,828     83,464    -0.5  578,599   514,589     12.4

    SPORT UTILITY
     VEHICLES         23,533     28,055   -12.8  163,716   168,717     -3.0
     Memo: Lexus
      Sport Utility    8,602      7,997    11.9   60,364    48,966     23.3

    SMALL VANS        10,680      8,640    28.6   65,120    57,061     14.1
    PICKUPS           21,416     19,324    15.3  141,314   106,863     32.2

    * NORTH AMERICAN BUILT VEHICLES
    COROLLA           17,866     24,575   -24.4  141,790   150,184     -5.6
    CAMRY             25,018     33,256   -21.8  177,607   193,414     -8.2
    AVALON             8,865      4,942    86.6   63,849    34,184     86.8
    SIENNA            10,680      8,640    28.6   65,119    57,061     14.1
    PICKUP            21,416     19,321    15.3  141,305   106,649     32.5
    TOTAL             83,845     90,734    -3.9  589,670   541,492      8.9
    N.A. VEHICLES %
     OF TOTAL          61.9%      65.1%            62.2%     63.9%

    SELLING DAYS          25         26              179       179
    DSR = DAILY SELLING RATE