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Jaguar Reports Heated Year-To-Date Sales and Jaguar Fact

2 August 2000

Convertible Tidbits

    MAHWAH, N.J. - Jaguar North America announces record year-to-date sales in 
the United States totaling 26,281 cars, up nearly 56 percent compared with the 
same period last year.  July sales results in the U.S. totaled 3,813 cars.

    Jaguar XK Series sports car sales totaled 578, up nearly 19 percent
compared with July 1999.  Jaguar S-TYPE sales totaled 2,179, up over three
percent compared with the same month last year.  Jaguar XJ Series sales
totaled 1,056 cars.

    "Jaguar sales results continue with momentum," said Fran O'Hagan, vice
president of Retail Operations for Jaguar North America.  "Our XK series is
continuing to delight sports car enthusiasts who are always in search of their
dream sports car."

    The Jaguar fact of the month includes two tidbits on the XK series
(XKR and XK8) convertibles:  the most popular color ordered to-date is
Platinum and California is the #1 selling state.

                 Current Month U.S. New Vehicle Retail Sales

                                            XJ Sedans
                         XJ8       XJ8L     VDP       VDP      XJR    Large
                                                     (S/C)            Sedans

    JULY 00              549         84     314        6       103    1,056
    JULY 99              555        141     377       15       123    1,211
    % Change                                                         -12.8%
    Daily Selling Rate
     % Change                                                         -9.3%

                                     S-TYPE                         XK8
                           V6         V8         Medium       Coupe      Conv
                                                 Sedans

    JULY 00              1,368         811        2,179        39        394
    JULY 99              1,047       1,061       12,108        23        463
    % Change                                       3.4%
    Daily Selling Rate
     % Change                                      7.5%

                                      XKR
                              Coupe         Conv         Sports       Total

    JULY 00                     26           119          578         3,813
    JULY 99                      0             0          486         3,805
    % Change                                            18.9%          0.2%
    Daily Selling Rate
     % Change                                           23.7%          4.2%

                     YTD U.S. New Vehicle Retail Sales:

                                           XJ Sedans
                         XJ8       XJ8L    VDP        VDP      XJR    Large
                                                     (S/C)            Sedans

    00 YTD             3,167        712   2,028       94       748    6,749
    99 YTD             3,560      1,072   2,143       99       934    7,808
    % Change                                                         -13.6%
    Daily Selling Rate
     % Change                                                        -13.6%

                                   S-TYPE                          XK8
                          V6          V8        Medium      Coupe       Conv
                                                Sedans

    00 YTD               9,606      5,861       15,467        380      2,803
    99 YTD               3,124      2,828        5,952        272      2,863
    % Change                                     159.9
    Daily Selling Rate
     % Change                                    159.9

                                     XKR
                              Coupe         Conv         Sports       Total

    00 YTD                     163           719        4,065        26,281
    99 YTD                       0             0        3,135        16,895
    % Change                                            29.7%         55.6%
    Daily Selling Rate
     % Change                                           29.7%         55.6%

   Notes:                VDP = Vanden Plas