Toyota Teams Up With MindArrow to Promote Prius, Celica with eBrochures
27 July 2000
Toyota Teams Up With MindArrow to Promote Prius, Celica with eBrochures
ALISO VIEJO, Calif. - MindArrow Systems (OTC: ARRW), a provider of hosted, Web-based ASP solutions designed to replace printed brochures and direct mail with electronic multimedia messages, today announced the launch of two additional interactive marketing campaigns for Toyota Motor Sales USA.In an effort to drive consumer awareness of Toyota's environmentally-friendly Prius sedan and the redesigned Celica coupe, MindArrow distributed interactive, multimedia eBrochures(R) to consumers who opted-in to receive information via e-mail about these new vehicles. Toyota employed a similar multimedia campaign in conjunction with MindArrow surrounding the launch of the MR2 Spyder in April, resulting in an overall response rate of 18 percent.
"Multimedia communications are quickly becoming a key differentiator in online sales and marketing strategies," said Robert Webber, president and CEO of MindArrow Systems. "eBrochures allow innovative marketers like Toyota to leverage our powerful delivery platform to promote their vehicles to automobile purchasers who use the Internet to gather information."
To promote the Prius, the world's first mass-produced gasoline/electric hybrid automobile, MindArrow distributed a "sneak-peak" eBrochure to 45,000 recipients prior to the debut of the Prius' national television campaign. The eBrochure features a 17-second video clip from the TV commercial, provides hyperlinks to the Prius website and brochure request page, and also allows viewers to forward the interactive message to a friend. The television spot, highlighting the Prius' ecologically-sensitive attributes, debuted on July 15, the first day the Prius was officially available in the U.S. To date, 46 percent of the individuals who viewed the eBrochure clicked through to the Prius Web site and 36 percent clicked on the link to request additional information.
For the Celica campaign, MindArrow distributed an eBrochure in conjunction with the re-launch of one of Toyota's most successful cars. Placing strong emphasis on the new Celica's enhanced power, additional features and lower price, this eBrochure also featured a 15-second clip from the national television spot which was compressed and distributed through MindArrow's proprietary technology. The Celica campaign was delivered to more than 36,000 recipients via e-mail on July 26.
About MindArrow Systems
MindArrow Systems Inc. (formerly eCommercial.com), based in Aliso Viejo, Calif., is an application service provider (ASP) of hosted Web-based solutions that allow companies to replace printed brochures and direct mail with electronic multimedia messages. Our patent-pending technologies enable sales and marketing organizations to deliver and track targeted interactive messages incorporating high quality video, audio and graphics in highly compressed, self-contained files called eBrochures(R).
MindArrow's solutions augment traditional customer relationship management (CRM) systems by opening up a more effective line of communication between a company and its customers - delivering the right message at the right time to the right audience.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy the company's securities nor shall there be any sale of the company's securities in any state in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state. This press release may contain certain forward-looking statements with respect to the company that are subject to risks and uncertainties that include, but are not limited to, the effectiveness of eBrochures as a marketing medium, the success of eBrochures in replacing printed brochures and direct mail, and general market conditions. Actual results may vary materially.