Subaru and Philadelphia Roll Out the Red Carpet For Republican National Convention
27 July 2000
Philadelphia Area Company Invites Delegates to Hometown Celebration
CHERRY HILL, N.J. - Subaru of America, Inc., a pioneer of crossover
all-wheel drive vehicles designed for the active lifestyle driver, supports
its hometown with the sponsorship of a variety of activities for Philadelphia's
Host Committee and delegates attending the 2000 Republican National Convention.
The weeklong series of events highlight the company's commitment to the
Greater Philadelphia community.
During the week of the convention, Subaru will offer the Subaru Historic
Philadelphia Bike Tour highlighting some of the most notable sites in
Philadelphia along its route. Subaru has contributed bikes, helmets, guides
and police escorts for the tours that are open to delegates. Subaru is also
donating water for distribution to the Philadelphia Police Department on
patrol in Center City and supplying water to convention delegates and the
public at special Subaru water stations set up throughout the city. The RNC
takes place from July 31 to August 3 in Philadelphia, Pa.
Subaru sponsored hometown highlights include:
-- Subaru Historic Philadelphia Bike Tour: Subaru showcases its civic
pride in its hometown community with daily bike tours offered every
half hour from 8:30-11:00 a.m. from July 31-August 5. During the
45-minute tour of historic Philadelphia, cyclists follow a route past
Independence Hall, the Liberty Bell, Ben Franklin's Grave and Betsy
Ross' House. Each tour group will be accompanied by two police
officers and a professional tour guide.
-- Water Distribution to the Philadelphia Police Department: Keep an eye
out for Subaru employees in Subaru Outback and Forester models
distributing water to police officers on duty in Center City during the
RNC.
-- Subaru Volunteer Team: Subaru employees will be stationed at Love
Plaza, Foglietta Park and the Benjamin Franklin Parkway providing water
and rest areas for nearly 45,000 visitors and 12,000 convention
volunteers as they enjoy the City of Brotherly Love.
-- Make It a Night: Subaru invites residents of the Philadelphia area and
visitors to enjoy three live outdoor concerts at a "special" Make It a
Night. Live music can be heard at the Gallery, City Hall and Liberty
Place.
"Subaru proudly supports the initiatives of the Host Committee and the
Greater-Philadelphia community," said Thomas Doll, executive vice president,
Subaru of America, Inc. "We want to showcase our historic and beautiful city
to newcomers and help create a safe and enjoyable week for everyone during the
RNC 2000."
To further support the convention, Subaru of America officially welcomes
delegates to the RNC and Philadelphia with special, local area advertising
initiatives. Beginning July 24, commercial spots announcing the company's
hometown welcome can be seen on local network and cable spots throughout the
week. Fresh "welcome banners" placed on existing Subaru billboards are also
on display during RNC 2000.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts, and accessories through a
network of 590 franchised dealers across the United States. All Legacy and
Outback models sold in the U.S. are produced at the company's American
manufacturing plant, Subaru-Isuzu Automotive, Inc., near Lafayette, Ind.
Over the past eight years, the company has nearly tripled its revenues and
seen its sales increase by nearly 100 percent thanks to its popular line of
car-based sport utility vehicles. The company is among the fastest growing
brands in the automobile industry and was recently named "Most Improved Car
Company in the World" by the London-based Financial Times Automotive World
Magazine.