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Code-Alarm Introduces PowerTools for the Aftermarket

24 July 2000

New Line of Accessories, Tools and Connectors Designed For The 12-Volt Specialist

    MADISON HEIGHTS, Mich. - Code-Alarm, Inc., today announced it has 
introduced Code-Alarm PowerTools(TM), a complete line of accessories and tools 
for aftermarketsecurity retailers and installers.

    The Madison Heights, Michigan manufacturer of vehicle security, keyless
entry and remote car starters systems said the PowerTools line features more
than 300 items, ranging from transmitters and impact sensors to wire crimpers
and voltage meters.  All are designed to make work easier and more profitable
for 12-volt specialists who sell and install Code-Alarm products and systems.

    "We listened to our dealers, who asked us to develop and market the
accessories they need to install Code-Alarm products more efficiently," said
Michael Schroeder, Vice President of Marketing and Business Development.  "The
introduction of PowerTools makes us a full-service provider of security and
convenience systems for the aftermarket.  With a single call, dealers can now
order Code-Alarm systems as well as the tools and accessories necessary to
install that system."

    Pete Stouffer, Chief Operating Officer, said that PowerTools completes the
loop that makes Code-Alarm a single-service provider to the aftermarket.
    "PowerTools is evidence of Code-Alarm's re-energized commitment to the
aftermarket," Stouffer said.  "We intend to build on that commitment with the
launch of an exciting new technology later this year that we feel will
revolutionize the mobile electronics marketplace."

    PowerTools, designed and developed with extensive input from installing
dealers, features a complete line of installation components, including:

    *  Tools:  Wire crimpers, wire strippers, multi meters, heat guns
    *  Accessories:  Transmitters, sensors, sirens, LED scanners, actuators
    *  Connections:  Wire ties, screws, butt connectors, relays

    "PowerTools is a product line that makes lifer easier," said Jim Cicerone,
owner of Sound Security in St. Clair Shores, Michigan.  "By offering 'one-stop
shopping' for the mobile specialist, Code-Alarm simplifies the installation
process for our technicians."

    PowerTools are available by contacting a Code-Alarm representative or by
calling 800-421-3209.  The company plans to expand the PowerTools catalog
based on the need of its customers.

    "Code-Alarm is very committed to serving the entire aftermarket, and
PowerTools underscores that commitment," said Joe Dentamaro, Director of Field
Sales at Code-Alarm.  "We have created a catalog of parts that can be used to
install Code-Alarm and virtually every other type of mobile electronics system
sold in the U.S.

    "It's all about being responsive to your customers.  Once dealers
recognize the convenience and simplicity of PowerTools, we are certain they
will look to us further for installation accessories."

    About Code-Alarm
    Code-Alarm manufactures car security and remote keyless-entry products for
the world's top automakers, including General Motors, Ford, DaimlerChrysler,
Mitsubishi, Subaru, Honda, Toyota, Kia, Mazda and Volkswagen.  The Company
also sells its products in 2,000 locations in 35 countries around the globe
under the Code-Alarm(TM) and Chapman(TM) brand names.

    Code-Alarm builds its products to automotive specifications and is
certified under the QS-9000 quality system designated by the Big Three.
Drawing on more than 15 years experience working with the world's top
automakers, Code-Alarm's systems are designed specifically to work with the
sophisticated electrical systems found in today's cars, trucks, minivans and
sport utility vehicles.  Code-Alarm employs more than 30 engineers and
technical specialists who work closely with automotive engineers on three core
products categories:  vehicle security and content protection, remote keyless-
entry and remote car starters.