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According to Interbrand, What Does Ford Know About Cars That Other U.S. Manufacturers Don't?

19 July 2000

Maybe It's That Consumers Buy a Brand, Not a Car (...How Much is the Little Blue Oval Really Worth?)

    NEW YORK - Ford's 7th place showing topped all other carmakers in the World's Most Valuable Brands Survey, an annual study conducted by Interbrand, the world's leading brand consultancy, followed most closely by Mercedes in 12th place, Toyota in 15th, Honda in 20th, BMW in 23rd and Volkswagen in 31st.

    Raymond Perrier, Managing Director and head of the New York office, and John Grace, Executive Director, for Interbrand, the world's leading branding consultancy, can address:

    -- Why car manufacturers are placing much more importance on
    branding and brand value management - and how that
    translates into car sales.

    -- Why effective car branding goes far beyond advertising or
    even design - and why non-U.S. carmakers seem to
    understand that better than many of their American peers.

    -- Why powerful trends in the automotive industry will make
    branding and brand value management even more important -
    and why investors should care.

    Interbrand Experts Can Also Talk About:

    -- How to create and maintain brand value.

    -- When it makes sense to merge two existing brands or create
    a new one.

    -- How to rescue a failing brand.

    Interbrand is the world's leading brand consultancy. Clients include such global brands as Sony, BMW, British Airways, PricewaterhouseCoopers, Pharmacia & Upjohn and Kellogg's. Interbrand has 26 offices in 19 countries.