The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Pep Boys to Debut On QVC

19 July 2000

Retail and Service Chain to Sell Automotive Items, Offer Car Care Advise to Motorists on Nationwide TV

    PHILADELPHIA - Pep Boys , the nation's leading automotive aftermarket retail and service chain today announced that the company will air a one-hour Pep Boys program this September on QVC.

    The program will offer tips on how to properly maintain a vehicle along with the products necessary to perform the maintenance. A co-branded promotion for the program, including in-store signing and advertising, will be implemented in all of Pep Boys' 665 stores.

    "The program is an excellent way for Pep Boys to enhance its tremendous brand equity through its co-marketing association with QVC, a leader in e-commerce and home television shopping," said Mitchell G. Leibovitz, Pep Boys' Chairman and CEO. "The show has the potential to expand QVC's audience by providing viewers with an unique program and product offering."

    "Do-it-yourself and professional automotive installers have come to rely on Pep Boys for quality brand names and un-matched customer service," said Dennis D'Angelo, Merchandising Director for QVC. "This new relationship will allow QVC to offer a broader range of automotive products while highlighting their features and benefits with an established and respected automotive authority."

    QVC, Inc., a $2.9 billion company, is an e-commerce leader, marketing a wide variety of brand-name product in such categories as home furnishing, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 73 million homes in the United States. Its international universe is 35.2 million combined homes with QVC UK and QVC Germany.

    Other divisions/subsidiaries include iQVC, Q Direct, QVC Publishing, Q Records, QVC Local, QVC ProductWorks and Pioneer Studios. The QVC Studio Tour is located at the company's world headquarters in West Chester, PA.

    Pep Boys, founded in 1921, operates 665 stores in 37 states and Puerto Rico. Along with its vehicle repair and maintenance service capability, the company also serves the commercial auto parts delivery market.