ALLDATA Appoints New VP of Marketing
19 July 2000
ALLDATA Appoints New VP of MarketingELK GROVE, Calif. - ALLDATA, the worldwide market leader in publishing computer-based diagnostic, repair and estimating information, technical service bulletins, recalls and maintenance schedules for automotive service providers, today announced the appointment of Van Weathers as Vice President of Marketing, Customer Satisfaction. "Van's strong background in high-tech marketing and customer-based product planning will be an invaluable addition to ALLDATA," said Brett Easley, ALLDATA's president, customer satisfaction. "Van's expertise and know-how will guide our marketing programs in the development of products and services that address the most important business needs of our customers." Weathers joins ALLDATA from the capital investment firm Tiburon Funding in Lexington, Ky. Previously, he was vice president of marketing at SCT Global Systems and held senior marketing and sales management positions at Omron Advanced Systems, Dataquest, Innovation Research and Motorola Computer Systems. "New technologies for communications, information delivery and knowledge management present a golden opportunity for automotive repair businesses to improve their bottom line while providing better service for vehicle owners," said Weathers. "My perspective is that ALLDATA is clearly a technology leader and is the brand that automotive professionals prefer. ALLDATA's recent announcement of a Web-based online product and our new strategic relationships typify a company that's committed to being the best business partner for our customers." About ALLDATA ALLDATA is the leading provider of automotive business solutions to the Professional Automotive Service Industry. ALLDATA's flagship product, the ALLDATA(R) database, includes computer-based diagnostic and repair articles, factory technical service bulletins and illustrations including Original Equipment wiring diagrams. The ALLDATA(R) database contains detailed information on more than 20,000 vehicles dating back to 1982 and is accessible on CD, DVD, and over the Internet. In 1988, ALLDATA delivered its first product, and in 1996 AutoZone purchased the automotive information leader. Over 28,000 professional automotive repair shops across the United States and Canada access ALLDATA for their automotive repair information needs.