New Contracts Will Provide Dramatic Growth for Donnelly Complete Outside Mirror Business
18 July 2000
New Contracts Will Provide Dramatic Growth for Donnelly Complete Outside Mirror BusinessHOLLAND, Mich. - Donnelly Corporation has won its largest-ever order for complete outside mirrors, the company announced today. With this new order, Donnelly will supply mirrors for a North American light truck program which is expected to generate annual sales of about $32 million per year over the life of the program. Beginning in early 2003, Donnelly will produce the mirrors from its operations in Newaygo, Michigan. Depending on the trim level, the mirrors will include a range of technologically advanced features, such as electrochromic dimming, supplemental turn signals, heat and memory. "This is an important next step for Donnelly as the world's largest automotive mirror supplier," said Dwane Baumgardner, chairman and chief executive officer. "The size, scope and technological complexity of this program will help us expand our leadership role for complete outside mirrors that offer best-in-class design, price and advanced technology." Complete outside mirrors are ready-for-installation units that include the mirror glass, mirror housing, mounting hardware and any added features such as the actuators and wiring harnesses for power adjustment. The mirror housings are often painted to color match the vehicle. Donnelly entered the market for complete exterior mirror systems in 1987, and the product segment has grown dramatically since then. With this order, the company will grow its North American market share for complete outside mirrors to about 25 percent. Donnelly is a technology-driven, customer-focused automotive supplier that has been based in Holland, Michigan, since 1905. Through its various product lines, Donnelly serves every major automotive manufacturer in the world. The company has approximately 6,100 employees in 12 countries worldwide. Donnelly has been named by the Society of Automotive Engineers as a model company in lean manufacturing practices. In addition, Donnelly is nationally recognized as a leader in the application of participative management principles and systems.