Enter Volvo's 'One Book, One Dream' Sweepstakes to Win Trip for Two To South Africa for Bancroft Arnesen Expedition Send-Off Festivities
18 July 2000
Enter Volvo's 'One Book, One Dream' Sweepstakes to Win Trip for Two To South Africa for Bancroft Arnesen Expedition Send-Off Festivities
Sweepstakes and Expedition Are Inspired by Two Female Polar Explorers
Who Read the Same Book and Declared Unusual Dream to Ski Across Antarctica
MINNEAPOLIS, July 18 As young girls, budding polar
explorers Ann Bancroft (Scandia, Minn.) and Liv Arnesen (Oslo, Norway) read
Alfred Lansing's "Endurance" in their native languages. The recount of Sir
Ernest Shackleton's legendary attempt to cross Antarctica stirred the girls'
imaginations and, despite being completely unaware of one another, they
declared the same unusual dream: to ski across Antarctica.
Today, Volvo, MyPrimeTime, Inc. and yourexpedition.com are inviting people
to enter Volvo's One Book, One Dream Sweepstakes, which celebrates the
Bancroft Arnesen Expedition, a 2,400-mile (3,850 km) ski trek across
Antarctica that will make the women's dream a reality more than 30 years
later.
To participate, entrants simply visit http://www.myprimetime.com or
http://www.yourexpedition.com to submit an online entry form and answer the
question "What book inspired you to pursue a dream and why?" Grand prize is an
all-expense paid trip for two to join Bancroft and Arnesen at the expedition's
starting point, Cape Town, South Africa, Oct. 18-22, for send-off festivities.
Sweepstakes Rules and Grand/Daily Prizes
Volvo's One Book, One Dream Sweepstakes begins on July 18, 2000 and ends
on August 11, 2000. No purchase is necessary to enter or win. Entries
received will be automatically entered to win round-trip airfare to Cape Town,
lodging and the opportunity to participate in expedition send-off activities,
including a tour of Robben Island, the site of Nelson Mandela's imprisonment;
a visit to the only penguin colony in Africa; and the send-off dinner at one
of South Africa's finest wineries.
In addition to the grand prize trip to South Africa, entrants will also be
eligible to win daily prizes, such as Bancroft Arnesen Expedition hats, t-
shirts and patches.
Entries also may be submitted by mail to One Book/One Dream Sweepstakes,
c/o MyPrimeTime, Inc., 54 Mint St., Suite 200, San Francisco, Calif., 94103-
1815. Mail-in entries must be postmarked no later than August 11.
Visit http://www.myprimetime.com for official rules and complete details
and http://www.yourexpedition.com for information on the send-off events.
About the Expedition/Explorers
Following the send-off activities in Cape Town and when weather permits,
Bancroft and Arnesen will fly to Antarctica, where they will ski for 100 days,
pulling 250-pound (113 kg) sleds and enduring temperatures averaging -30
degrees Fahrenheit (-34 degrees Celsius) and winds gusting up to 100 mph (160
km). They intend to become the first women to ski across the continent and
achieve the longest ski trek ever by women.
After reading "Endurance" and before meeting for the first time in 1998,
Bancroft and Arnesen followed remarkably similar life paths. They both became
teachers -- Bancroft, an elementary school physical education teacher, and
Arnesen, a high school languages teacher. They also led world-famous
expeditions to the South Pole -- Bancroft in 1993, Arnesen in 1994.
Teachers first, polar explorers second, Bancroft and Arnesen will lead a
global education program consisting of free classroom curriculum that will be
translated into Norwegian, Taiwanese, Portuguese, Spanish, Malay and other
languages upon request, as well as a message board that encourages educators
from different countries to exchange ideas.
Both explorers will use Apple Powerbooks to provide daily updates and
journal entries on the Web for students. For more information on the
expedition or its education program, visit http://www.yourexpedition.com .
About the Bancroft Arnesen Expedition Partners
Volvo's One Book, One Dream Sweepstakes was created by the following
Bancroft Arnesen Expedition's partners: Volvo, MyPrimeTime, Inc. and
yourexpedition.com.
The Bancroft Arnesen Expedition is supported by Volvo Car Corporation and
Volvo Cars of North America.
"Volvo is committed to supporting outstanding achievements by women," said
Hans-Olov Olsson, president and chief executive officer of Volvo Car
Corporation. "Ann and Liv embody Volvo's values of endurance, safety and
respect for the environment, and clearly are positive role models for women,
children and the explorer in all of us."
Empowering people between the ages of 35 and 54, MyPrimeTime, Inc., a San
Francisco-based integrated media company, is the expedition's exclusive
Internet broadcaster. Throughout the expedition, myprimetime.com will feature
stories on the explorers, post Bancroft and Arnesen's daily journals, and host
broadcasts of live video and audio footage from the ice.
"MyPrimeTime is thrilled to provide the Internet broadcast of the Bancroft
Arnesen Expedition," said MyPrimeTime co-founder and president Helen Whelan.
"Ann and Liv demonstrate that if you stay true to your dreams, you can achieve
them at any age and live the life you've always imagined. That is why Ann and
Liv are such a perfect fit with MyPrimeTime."
Presenting sponsor, Minneapolis-based yourexpedition.com, inspires people
to strive to achieve their dreams by celebrating and showcasing unique women's
stories. The company's first project has been to organize, market and promote
the Bancroft Arnesen Expedition.
"We're proud to present this historic journey," said yourexpedition.com
president Charlie Hartwell. "This worldwide event is the first in a series of
unique, powerful stories about women that we will share with our audience."