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Aftermarket Analysis Shows Continued Dominance By Federal-Mogul's Spark Plugs

17 July 2000

Aftermarket Analysis Shows Continued Dominance By Federal-Mogul's Champion Brand of Spark Plugs

    SOUTHFIELD, Mich. - Champion, The World's Favorite Spark Plug, continues to 
expand its popularity within the North American replacement parts market, 
according to a recent brand analysis conducted by Lang Marketing Resources, Inc. 
Champion spark plugs are manufactured and marketed by Federal-Mogul Corporation .

    The Lang study found that Champion ranked first of 10 spark plug brands in
brand penetration among automotive warehouse distributors (WDs), professional
technicians and retail auto parts stores.  In addition, the Champion brand was
first in share among WDs, automotive parts jobbers and professional
technicians.

    Brand penetration is defined as the percentage of businesses that sell a
particular brand; brand share is the percentage of category sales captured by
the brand.

    "The Lang study is the latest affirmation of Champion's position as the
world's favorite spark plug," said Michael Smith, brand manager, ignition/fuel
products for Federal-Mogul.  "It's also a demonstration of the value of
Champion technologies -- our spark plug products are preferred by millions of
customers across North America."

    The study shows a significant increase in Champion brand penetration at
the retail store level, where it captured the top position.  At the
distributor level -- which accounts for the highest percentage of spark plug
purchases by jobbers and technicians -- Champion captured the largest share
among both non-programmed and programmed warehouses.

    The brand's strength also extends to two-step distribution, through which
WDs sell to service stations and professional technicians.  Champion was first
in both brand penetration and share among the approximately 150,000 service
stations and garages in North America that perform vehicle repair.

    "Champion continues to gain popularity among professionals and do-it-
yourselfers, which is an ideal situation for an aftermarket brand," Smith
said.  "It's an endorsement not only of our brand, but the products and
technologies behind it."

    Among Champion's latest product innovations are Platinum Power(TM) spark
plugs, which provide enhanced power and performance compared to other
automotive platinum plugs.

    Headquartered in Southfield, Michigan, Federal-Mogul Corporation is an
automotive parts manufacturer providing innovative solutions and systems to
global customers in the automotive, light truck, heavy-duty, railroad, farm
and industrial markets.  The company was founded in 1899.