Chrome Data Corporation Announces Strategic Agreement With Deja.com
17 July 2000
Chrome Carbook Carries Deja.com's Consumer-Generated Ratings and Reviews
PORTLAND, Ore. - Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and software for selling cars online, today announced a strategic content and distribution agreement with Deja.com, Inc., a leading provider of comparison shopping resources.Dealer and portal sites that use Chrome's suite of automotive e-commerce products, comprised of research, order and communications tools, will also have access to the automotive-specific Deja Ratings, Deja.com's consumer-generated ratings and reviews featured in its Precision Buying Service (www.deja.com). At the same time Deja.com has integrated Chrome's data into its new automotive shopping service (www.deja.com/auto.shtml), enabling its users to configure and price vehicles using the most accurate data and configuration tools available on the Internet today.
"Adding Deja.com's automotive consumer-generated ratings and reviews to Chrome's product suite will allow our clients' sites to expand their service to consumers by going beyond the numbers to a virtual tire-kicking experience," said Bob Navarre, CEO of Chrome. "Furthermore, Deja.com's ratings and reviews are constantly updated, so our clients' sites, with no work on their part, will be able to offer consumers fresh content -- another compelling reason to come back."
Deja.com's Precision Buying Service is a full-featured buyer's portal that helps consumers decide what products to buy and where to buy them. Deja.com's automotive shopping service features in-depth specifications, highly intuitive tools to select and compare automobiles, consumer-generated ratings and reviews, professional reviews from industry-leading content providers and automotive product-related discussion forums. After completing the product investigation process shoppers can directly purchase automobiles from preferred merchants.
"By combining Chrome's comprehensive data with our content and tools we are able to offer our users the most complete set of resources for investigating automobile purchases available," said Richard Gorelick, Chief Strategy Officer of Deja.com. "As a result of our relationship with Chrome, car buyers can now visit Deja.com to evaluate auto specifications, prices and other crucial information to determine which makes and models they want to drive."
About Deja.com
Deja.com, Inc. provides two powerful Web-based services -- the first Precision Buying Service(SM) and the leading Usenet Discussion Service. Deja.com is widely known for its franchise in consumer-generated content and its role as a trusted intermediary, brokering reliable, unbiased information on products available for purchase on the Web. Deja.com's Precision Buying Service (www.deja.com) is the company's primary offering. It is a full-featured buyer's portal that provides consumers with a complete set of tools and resources for determining what products to buy and where to buy them. The company's Usenet Discussion Service (www.deja.com/usenet) provides easy and fast access to approximately 35,000 Usenet discussion forums. The company also operates Deja Business Solutions(SM), a licensing unit for its content and proprietary technologies. Founded in 1995, the company is headquartered in New York City and Austin, Texas.
About Chrome Data
Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product, the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Chrome Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice and MSRP pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected.