ATA Unveils Website With a Brand New Look and Customer-Friendly Features

17 July 2000
ATA Unveils Website With a Brand New Look and Customer-Friendly Features
         - Offers Internet Sale With Extra Discounts on All Fares And
                A Sweepstakes Drawing for All Website Visitors

    INDIANAPOLIS, July 17 ATA (American Trans Air, Inc.)
launched a new website today, making it simpler and more convenient for
customers to book flights, check schedules and take advantage of great low
fares.  The new site can be viewed by logging on to http://www.ata.com.
    "We're very excited about the new enhancements to ATA.com," said John
Tague, ATA's President and CEO.  "Now, it will be easier than ever for our
customers to take advantage of our low fares and weekly specials.  The site
has a new look and streamlined features that we believe our customers will
find much more convenient."
    For example, customers will now be able to book their travel and subscribe
to special weekly ATA Net Fares(TM) directly from the home page.  "Our goal is
to give customers the ability to help themselves and to control their website
experience, whether they're booking a flight or simply checking fares and
schedules." said Bill McKnight, ATA's Executive Vice President of Marketing
and Sales.
    ATA has also partnered with Right Now Web Technologies to provide an
enhanced "FAQ" section where website visitors can easily access the most
Frequently Asked Questions, search for key words, and even e-mail ATA if they
still cannot find their answer.  Planned future enhancements for the ATA
website include seat assignments, e-mail confirmations, and wireless access.
"As Internet technology evolves, ATA's website will evolve to meet the needs
of our customers," said McKnight.
    Highlighting the website re-launch is a promotional sweepstakes.  Everyone
who visits the new website can enter the ATA Sky High Sweepstakes to be
eligible for a quarterly prize of $50,000 cash.
    To celebrate the website re-launch over the next two weeks, ATA is also
offering a sale that features additional online discounts of $10 per off-peak
round trip.  ATA invites you to visit the new site and click your way to
dozens of great destinations.  Sale fares available for travel between
August 22 and October 15, 2000, and must be purchased by July 31.
    In addition to low fares, other features such as non-stop flights,
electronic ticketing, and advance seat assignments make travel on ATA a
customer-friendly experience.
    ATA, the principal subsidiary of Amtran, Inc. , is now in
its 27th year of operation is the 11th largest U.S. passenger airline and the
largest operator of commercial and military passenger charters.  ATA operates
scheduled service flights from gateways in Chicago-Midway and Indianapolis to
popular vacation destinations and major business centers.  The corporation
employs nearly 7,000 people.

    *NOTE:  Certain restrictions apply.  A listing of all applicable
restrictions can be found online at our website http://www.ata.com.  Online fares to
Cancun are not available.