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Roger Ormisher Appointed Director of PR Volvo Cars of NA

14 July 2000

    ROCKLEIGH, N.J. - Roger Ormisher was appointed Director of Public Relations 
for Volvo Cars of North America effective from the beginning of July.

    In this newly created position, Mr. Ormisher is responsible for
establishing a new communications base for Volvo on the West Coast prior to
Volvo's headquarters move to Irvine, CA in September 2001.

    Mr. Ormisher comes to the position after spending nearly eight years at
Volvo Cars UK where he helped re-establish the public relations department,
taking Volvo from 27th place to number 1 in 1998's UK Motoring Journalist's
survey.

    Originally trained at the London College of Printing in periodical
journalism, Mr. Ormisher entered the automotive industry in 1986 as Press
Officer for the Automobile Association, the United Kingdom's cousin to AAA,
with special responsibility for technical matters. From 1988, he was the Press
Officer at Renault UK until joining Volvo in September 1992 as Media Relations
Manager.

    He held a number of increasingly more responsible positions in the
department, acting as launch editor of the award-winning Volvo Magazine,
planning and implementing PR strategy for Volvo's return to BTCC racing, and
managing Volvo UK's events and sports marketing functions.

    Mr. Ormisher also served as Deputy Chairman of the UK's Motor Industry
Public Affairs Association, which has a membership of more than 400
communications specialists.

    "I'm looking forward to the challenge presented by my move to the US, and
helping to build on Volvo's excellent reputation with the media, while at the
same time communicating the company's exciting new product range," comments
Roger Ormisher.