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Helm, Inc. Awarded Contract for Jaguar Cars N.A. Technical Service Publication Program

13 July 2000

Helm, Inc. Awarded Contract for Jaguar Cars N.A. Technical Service Publication Program

    HIGHLAND PARK, Mich. - Helm, Inc., an industry leader in marketing, 
fulfillment and distribution of automotive-related literature, service manuals 
and point of sale material, announced today that it was awarded a contract for 
the Jaguar Cars North America Technical Service Publication program.  The 
program includes order fulfillment, producing print-to-order material, assembly, 
packaging and distribution of new dealer launch literature packages throughout 
the U.S., Canada and Mexico.

    "We are very excited about our new relationship with Helm," said Bill
Larkin of Jaguar.  "The company's extensive capabilities at coordinating this
type of program from start to finish will ensure that our technical materials
remain consistent with Jaguar Cars' strategic vision for superior service.
The core of that vision, the 'fix it right the first time on time' initiative,
provides timely and accurate information to our dealers, and Helm will
certainly play a major role."

    Helm, Inc., founded originally as a book binding company in 1943, has
since expanded into its current business lines.  The company produced the
first logoed merchandise catalog for Motorcraft in 1971.

    Located in Highland Park, Michigan, Helm has a 560,000 square foot
warehouse, and state-of-the-art material handling system.  It offers secure
storage, automated inventory systems and bar code and smart scale systems.
The company has extensive in-house print-on-demand capabilities and complete
order processing and fulfillment operations.