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PickUps Plus Retains Investor Relations Firm

12 July 2000

PickUps Plus Retains Investor Relations Firm

    MASON, Ohio - PickUps Plus, Inc. has retained Marcotte Financial Relations 
to develop and implement a long-range investor relations program aimed at
increasing shareholder value, adding marketmakers, raising the number of
active-trading brokers and positioning PickUps Plus to move onto the Nasdaq
Exchange, John Fitzgerald, President and CEO, announced today.

    Marcotte Financial Relations is headquartered in Rochester, Michigan, near
Detroit.  Founded in 1991, the award-winning firm provides consulting and
comprehensive investor relations programming for OTC, Amex and Nasdaq
companies.

    "One of our principal goals as a public company is to restore our
shareprice.  We believe that we can accomplish this by focusing on our
business growth and by way of active, candid communications with the
investment community.  PickUps Plus has a solid business plan and a proven
history of growth and accomplishment.  Sales at the two company stores are
rising.  Likewise, sales at franchise stores are increasing and this growth
translates directly into higher royalty payments to our company.  Our pipeline
of franchise prospects is substantial and increasing," Mr. Fitzgerald said.

    Founded in 1993, PickUps Plus is a leading national franchiser of retail
stores dedicated to the sale and installation of quality aftermarket
accessories for pickup trucks and SUVs -- a $30 billion market.  The Company
operates two prototype retail stores and has nine franchise stores operating
in eight states.