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Party Not Over for Prowler

11 July 2000

Production Will Continue Beyond 2001 Model Year

    AUBURN HILLS, Mich. - When the Plymouth brand is discontinued after the 2001 
model year, Prowler, the Chrysler group's head-turning two-seat hot rod, will 
continue to be manufactured and sold through North American Chrysler-Jeep
dealerships.  And, beginning in January 2001, it will be branded a Chrysler 
vehicle.

    "Without question, Prowler has become an automotive sensation in its own
right," said Tom Gale, Executive Vice President of Product Development and
Design and General Manager of Passenger Car Operations, DaimlerChrysler
Corporation.  "While Plymouth will be discontinued after 2001, Prowler will
continue to be offered as one of the most outrageously-styled roadsters on the
road today.

    "Along with the visceral Dodge Viper and the groundbreaking Chrysler PT
Cruiser, Prowler embodies our design philosophy here at the Chrysler group,"
said Gale.  "Whether it's a niche vehicle such as Viper or a volume car like
PT Cruiser, we want our designs to evoke a strong, passionate emotional
response.  We want people to love or hate our designs because the people who
love them buy them.  We don't want to finish second on anyone's new car wish
list."

    Visually, Prowler pays tribute to the rolling art of hot rods.  Prowler
also embodies some of the most advanced technology and materials and has the
distinction of being North America's most aluminum-intensive vehicle.  It was
only a few years ago that the idea of mass producing a factory hot rod seemed
too radical a concept for any major automaker to undertake.  Since then,
however, the Chrysler group's concept-to-reality roadster has cruised into the
hearts and garages of passionate automotive enthusiasts in North America.

    Through May of 2000, more than 5,000 Prowlers have been sold in North
America.  Of those Prowlers sold, 1,744 were black, 1,345 were purple, 1,322
were red, 697 were yellow, 546 were silver, and 80 were black/red two-tone
("Woodward Edition").

    Prowler first appeared as a concept car at the 1993 North American
International Auto Show in Detroit.  Favorable response prompted the former
Chrysler Corporation to unveil a production version of Prowler at the 1996
North American International Auto Show.  Official production began in July
1997 as a 1997 model.  Prowler is manufactured at Conner Avenue Assembly Plant
in Detroit and is built alongside the Dodge Viper production line.