Promotions.com Signs Agreement With CCG.XM for Hyundai Promotion
11 July 2000
Promotions.com Signs Agreement With CCG.XM for Hyundai Promotion
NEW YORK--July 11, 2000--Promotions.com , the Internet promotion experts, today announced an agreement with CCG.XM, the global e-business arm of Cordiant Communications Group, to develop and execute a custom Internet promotion for Hyundai Motor America.
The promotion is designed to drive Hyundai sales, generate additional brand awareness for Hyundai's new sports utility vehicle, the Santa Fe, and add to its database of anonymous demographic profiles.
The "Hyundai Freedom to Adventure Sweepstakes" runs through July 21 and was developed by the Promotions.com CUSTOM SOLUTIONS group. The promotion is featured on HyundaiSmartLinks.com, a next-generation automotive "launch site" created by CCG.XM that features a unique approach to online vehicle marketing - simultaneously serving information on the Santa Fe SUV while creating a unique, useful experience for the new Web user. With personalized content, a sweeping variety of lifestyle, entertainment and informational links and online promotions, HyundaiSmartLinks.com represents a substantial effort on the part of Hyundai to transform the typically staid automobile launch site into a personalized, value-added user Web experience that will continue serving useful content beyond the vehicle's launch date.
"CCG.XM understands that Promotions.com uses a unique combination of promotion, direct marketing and a scalable technology platform to give its clients, like Hyundai, the best solutions to meet their marketing objectives," said Steven H. Krein, Founding Partner and CEO of Promotions.com. "The promotion we developed for Hyundai will strengthen its marketing efforts by adding to its database of demographic profiles, creating targeted sales leads, while enhancing its online brand presence. We have developed promotions for Hyundai in the past and we hope to enhance our relationship with CCG.XM and Hyundai in the future."
The "Hyundai Freedom to Adventure Sweepstakes" offers participants the opportunity to enter the promotion daily for a chance to win numerous prizes. The grand prize includes one of the following three trips worth an estimated value of $4000: a white water rafting trip in Colorado, a helicopter adventure in the Grand Canyon or horseback riding journey in Santa Fe.
"We worked closely with Hyundai to understand their customers and developed HyundaiSmartLinks.com with them in mind," said Stan Smith, Manager Director, CCG.XM Irvine. "To that end, we selected Promotions.com to create a custom promotion that will enhance the information-rich Web site and help create a fun and valuable experience for consumers.
Promotions.com CUSTOM SOLUTIONS provides blue-chip brands with the promotion infrastructure and proprietary technology to run scalable promotions on their own Web sites and integrate their online and offline promotion campaigns. Promotions.com CUSTOM SOLUTIONS uses Promotions.com iDIALOG(TM), a scalable technology platform that creates high impact, result driven promotions to increase trial, build brand loyalty and provide a measurable return on investment. iDIALOG(TM) generates targeted leads for marketers by delivering offers to consumers who have opted-in to receive information about specific products and services.
About Hyundai Motor America
Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and light trucks are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 500 dealerships nationwide.
About CCG.XM
CCG.XM is a professional services firm offering solutions in e-business strategy, brand strategy, e-commerce execution, back-end network infrastructure, front-end design, and implementation--all driven by proven expertise in building customer relationships.
Operating from offices in the United States, Europe, Asia, the Middle East, and Australia, CCG.XM continues to influence the e-business revolution that is transforming industries worldwide. CCG.XM is a separate, wholly owned subsidiary of Cordiant Communications Group, the global, integrated communications organization , with the capabilities to leverage the full resources of the parent, including the marketing, advertising, media, and research practices of Bates Worldwide.
CCG.XM has offices in New York, California, the United Kingdom, France, Denmark, Norway, Finland, Singapore, Dubai, and Australia. Two-thirds of current revenues come from outside the United States. Clients include Compaq, Nokia, Visa, Coca-Cola, Warner Lambert, Cable & Wireless, Unilever, and Hyundai.
About Promotions.com
Promotions.com, Inc. has been providing Internet promotion expertise to marketers and agencies since 1996. The Company offers a comprehensive range of promotion products and services including the award-winning Webstakes.com to enable companies to achieve their customer acquisition and retention objectives. Its unique combination of direct marketing experience, proprietary iDIALOG(TM)technology, and proven promotion techniques helps clients stimulate sales, gain trial, increase awareness and build long-term relationships with their customers. Promotions.com is structured into three distinct business units, each capable of helping a client to achieve its business objectives: PROMOTIONS.COM CUSTOM SOLUTIONS: Strategic Concepting, Creative Execution and Promotion Management; PROMOTIONS.COM DIRECT: PromoMail(TM)Targeted Promotion Email; and WEBSTAKES.COM: Promotion Portal, and Media Property for Advertising and Direct Marketing Sponsorships. Promotions.com has more than 180 employees with headquarters in New York and offices in Chicago, Los Angeles, San Francisco, and Tokyo. Clients include NBC , Compaq Computer Corporation , Agency.com , The Sharper Image, Kraft Foods, the Wm. Wrigley Jr. Company, Warner Bros., and Time Warner's Road Runner.
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company's public filings with the Securities and Exchange Commission.