Former DaimlerChrysler Diversity PR Expert Start New Multi-Ethnic Agency
10 July 2000
Former DaimlerChrysler Diversity PR Expert, Alan E. Miller, Starts All-New Multi-Ethnic AgencyDETROIT - DaimlerChrysler Corporation's Manager of Corporate Diversity Public Relations, Alan E. Miller, resigned recently to be the Chief Executive Officer and President of A. Miller Group, Inc. The Sterling Heights-based company will be a First-Tier supplier to DaimlerChrysler and provide principal public relations strategy for the fall launch of a New York based Internet company for women of color. Financial terms of the relationships weren't disclosed. The only agency of its kind with a focus on the multi-ethnic consumer market, the A. Miller Group will develop and implement proactive programs and events that support its clients' marketing and public relations objectives and commitment to influencing the increasing people of color consumer base. "Multi-ethnic consumers have worked very hard to establish their $1.4 trillion purchasing power and they're becoming very selective, forcing corporations to make a concerted effort to develop programs of respect that capture and retain their business," said Alan E. Miller, CEO-President of A. Miller Group, Inc. "We have the expertise and connections to successfully develop and implement aggressive, proactive projects in cities that our clients emphasize as strategic marketing objectives." The A. Miller Group is a multi-ethnic public relations and events planning company specializing in media strategy and public relations, supplier relations and effective community relations/public affairs programs. The group includes an African American Public Relations Alliance, Asian American Public Relations agency, Native American and Hispanic journalists and Arab American Association. The A. Miller Group is the brainchild of Alan Miller. The company is located at 36760 Metro Court in Sterling Heights, Mich. Miller is noted for developing partnerships and fostering strong working relationships with multi-ethnic organizations and journalists of color. He started the agency because the diverse media and public relations/events market is not being served by any general market, African-American, Hispanic, Asian, Arab or Native American public relations or all-inclusive events company capable of planning and implementing niche market programs that would adequately reach and influence people of color consumers. Miller, who had 15 years of service at DaimlerChrysler, planned and coordinated many of the company's assembly plant roll-offs during 1988-1993. He created and developed the automotive industry's first Diversity Public Relations Manager's position in 1997 and the company's multicultural ride and drive events. Miller, also a Michigan poet and playwright, created the company's award winning "Spirit in the Words" poetry program in 1994 and received Poets&Writers Inc's "President's Citation" in December 1999. He developed and coordinated numerous high image events including "Unity '99: Journalists of Color" Convention in Seattle, Wash., national tour of "The Invisible Made Visible: Angels from the Vatican," Charles H. Wright Museum of African American History opening, and General Colin Powell -- Baltimore's Blacks in Wax Museum event. He also planned and implemented Chrysler's first diversity marketing/public relations event for the national PBS documentary "Hoop Dreams" that included a community based education outreach program called "The Chrysler Hoop Dreams Challenge" for diverse youth residing in 23 major urban areas.