Online Auto Financier giggo.com to Partner With Chrome Data To Enhance On-Site Automotive Content
10 July 2000
Online Auto Financier giggo.com to Partner With Chrome Data To Enhance On-Site Automotive Content
Consumers Now Able to Configure Car of Their Choice
And Find Corresponding Dealer Cost on giggo.com Site
DALLAS, July 10 DaimlerChrysler Services (debis) AG's
giggo.com unit (http://www.giggo.com), the web's premier online automotive
financing and shopping resource, today announced it will partner with Chrome
Data Corporation (http://www.chrome.com), the only independent business-to-
business provider of automotive data.
The new relationship between giggo.com and Chrome will allow users on the
giggo.com site to access a car configurator where they can actually build the
car they desire. Additionally, consumers can find dealer invoice pricing and
comprehensive information on new and used vehicles. An independent study
conducted by CNW Marketing/Research (February 2000) concluded that Chrome's
pricing information is the most accurate of all 8 web sites studied.
"Our partnership with Chrome will further giggo.com's goal of making
shopping for a car easy and hassle-free," said Brian Reed, CEO of giggo.com.
"We will provide the most streamlined process of researching, configuring and
pricing a car, bringing additional value to our consumers."
giggo.com users will have access to impartial, timely data on more than
4,200 vehicle styles and 50,000 standard and optional equipment choices.
Chrome's Web-based specification and pricing tool, Web Carbook(TM), uses more
than 200,000 pricing rules to ensure accuracy. Web Carbook will also allow
shoppers to build their dream car in a number of ways: by vehicle type
(i.e. sedan, SUV), by make and/or model, by features, by price, or any
combination thereof. This flexibility and ease furthers giggo.com's
commitment to provide easy and painless shopping. In an instant, giggo.com
customers can select the make, model, car options and color of the car they
desire and then get the invoice and MSRP price on the created vehicle.
"Chrome has always provided accurate, unbiased data to remove barriers to
commerce," said Bob Navarre, Chrome CEO. "As the leading independent provider
of vehicle specification and pricing data to automotive e-commerce businesses,
Chrome is proud to help fuel giggo.com's online auto financing site."
About giggo.com
giggo.com is the web's premier online automotive financing site and car
shopping resource that is fast, friendly and easy to use. This innovative,
consumer-focused service provides customers with comprehensive automotive
information, car buying research, an easy, direct loan process, and
competitive rates in both English and Spanish. giggo.com's dedicated team of
customer consultants is available 7 days a week, both on- and offline, to
assist customers with all their car financing needs. giggo.com, based in
Dallas, Texas, is a fully dedicated e-business division of DaimlerChrysler
Services (debis) AG, Berlin. giggo.com's automotive finance site can be
accessed at http://www.giggo.com, or through the pages of GO.com and Yahoo!
(http://loan.yahoo.com/a/q.html). giggo.com is also the sole finance provider
for AutoNationDirect.com (http://www.autonationdirect.com). For more
information call giggo.com at 877-284-4446.
About Chrome Data
Chrome Data pioneered the technology behind electronic vehicle
configuration and for the past 14 years has collected, analyzed and enhanced
"raw" automotive data from all manufacturers. Chrome's flagship product, the
desktop research, pricing and ordering tool PC Carbook(R), is widely accepted
as the standard in automotive data. Chrome's Internet-based product, Web
Carbook(TM), allows dealers, Internet portals, financial institutions, and
insurance and warranty companies to provide visitors to their Web sites with a
tool to configure cars online -- including specifications on all new vehicle
makes and models, standard and optional equipment, vehicle pictures and
accurate pricing. This information precisely matches manufacturers' invoice
and MSRP pricing, enabling users to configure and order any vehicle sold in
the U.S. with the confidence that the delivered product and price are exactly
what was expected. The company is based in Portland, Oregon, and may be
reached at 800-936-8906. Company information is available at
http://www.chrome.com.
Contact: Sara Weisenthal of giggo.com, 212-869-8230, saraw@aggintl.com.