DaimlerChrysler Bramalea Assembly Plant Builds Two Millionth Large Sedan
6 July 2000
DaimlerChrysler Bramalea Assembly Plant Builds Two Millionth Large Sedan
BRAMPTON, ON - To the cheers of a large crowd of DaimlerChrysler Bramalea
Assembly Plant employees and invited guests, a very special 2000 Chrysler
Concorde LXi was driven off the assembly line today.
The silver Chrysler Concorde LXi was the two millionth large passenger
car built at Bramalea since the current family of vehicles began production in
1992.
"Bramalea built its one-millionth large car in January 1997," Plant
Manager William A. Wolf told the group gathered at the Plant. "It took four
and a half years to produce our first millionth, but only three-and-a-half to
build our second. This significant milestone reflects the continuing high
level of global market demand for the great family of full-sized sedans -
Concorde, Intrepid, LHS and 300M - built at Bramalea Assembly."
Special guests at today's ceremony included, besides Mr. Wolf, CAW Local
1285 Plant Chairperson Duane Reay and R. M. (Larry) Latta, Vice President -
Sales and Service, DaimlerChrysler Canada.
"Exactly eight years ago last week - on June 30, 1992 - Chrysler launched
a whole, new generation of cars in this plant," Mr. Latta said. "With their
breakthrough 'cab-forward' design, the 1993 Chrysler Concorde and Intrepid set
new world standards in stunning exterior styling and interior roominess.
"In 1997, there was another celebration when Bramalea launched the
totally redesigned, second-generation Concorde and Intrepid.
"From the get-go, these cars have won wide acclaim from automotive
writers, and from the North American car-buying public. They've garnered
nearly every major award in the business, including Motor Trend Magazine's
'Car Of The Year'; Car & Driver Magazine's 'Ten Best', and the Automobile
Journalists Association of Canada's 'Car Of The Year'."
Awards the vehicles have won include:
Concorde/Intrepid/Vision
1993 Concorde/Intrepid/Vision AJAC "Car of the Year"
1993 Concorde/Intrepid/Vision AJAC "Best New Family Car"
1993 Concorde/Intrepid/Vision Automobile "Automobile of the Year"
Magazine
1993 Concorde/Intrepid/Vision Car and Driver "10 Best"
1994 Concorde/Intrepid/Vision Automobile "All Star"
Magazine
1994 Concorde/Intrepid Vision Car and Driver "10 Best"
1998 Chrysler Concorde Automobile "Design of the Year"
Magazine
1998 Chrysler Concorde J. D. Power "Best Premium Midsize Car
in Initial Quality"
1998 Chrysler Concorde Popular "Best of What's New"
Science
2000 Chrysler Concorde Consumer Guide "Best Buy"
1993 Dodge Intrepid Motor Trend "Car of the Year"
1993 Dodge Intrepid Popular "Best of What's New"
Science
1993 Chrysler Intrepid ES World of "Best Vehicle Built in
Wheels Canada"
1995 Chrysler Intrepid ES Carguide "Best Family Sedan"
"Best Buy"
Awards
1995 Chrysler Intrepid ES World of "Best Vehicle Built in
Wheels Canada"
1996 Chrysler Intrepid Carguide "Best New Family Sedan"
"Best Buy"
Awards "People's Choice"
1998 Dodge Intrepid AAA "Top Car"
1998 Dodge Intrepid Car and Driver "10 Best"
1998 Dodge Intrepid Popular "Best of What's New"
Science
1999 Dodge Intrepid Car and Driver "10 Best"
1999 Dodge Intrepid Family Circle "Family Car of the Year"
2000 Dodge Intrepid Consumer Guide "Best Buy"
300M
1999 Chrysler 300M American Woman "Most Likely to Inspire
Motorscene Leadership"
1999 Chrysler 300M Car and Driver "10 Best"
1999 Chrysler 300M Motor Trend "Car of the Year"
2000 Chrysler 300M Car and Driver "10 Best"
LHS
1994 Chrysler LHS World of "Best Vehicle Built in
Wheels Canada"
1994 Chrysler LHS/New Yorker Road Report "Best New Car"
Annual
1999 Chrysler LHS Edmund's "Most Wanted Full-size
Car $25,000 - $40,000"
1999 Chrysler LHS Inside "Best Re-Design"
Automotives
International
1999 Chrysler LHS Kiplinger's "Best Cars of 1999"
1999 Chrysler LHS Strategic "Total Quality Award -
Vision Larger Car"
When production for the 2000 model year ends on July 7, the plant will
have produced 347,108 cars, seven thousand more than the plant's 1999 model
run.
The three million square foot facility is the sole producer of
Chrysler/Dodge Intrepid, Chrysler Concorde, LHS and 300M for the world.