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SeraNova to Develop Global Intranet-Based Human Resource Content Management Application for Ford Motor Company

6 July 2000

New HRlink Application Provides an Enterprise Information Portal That Will Allow Ford Human Resources Professionals to Get the Information They Need, When They Need It

  
    EDISON, N.J. - SeraNova, Inc. , a global provider of Internet professional 
services, has been awarded a contract to develop a global intranet-based content 
management application for the human resources professionals of Ford Motor 
Company.  The application -- called HRlink -- will act as a central communications 
hub creating, capturing and distributing knowledge throughout Ford's global 
human resource organization.  It is estimated that approximately 3,600 Ford 
human resource professionals worldwide will access the system.

    Ford is a large global company that saw the need to facilitate and
encourage two-way communication among its HR professionals, hoping to improve
communication within the HR function and with Ford employees worldwide.

    The HRlink application is intended to enable Ford's HR professionals to
create, capture, and distribute knowledge within the HR function, facilitate
responsiveness by delivering the right information at the right time, and lead
to a high-performing organization.  HRlink will provide a very user-friendly
and intuitive set of web authoring tools and shared services, such as on-line
polling.  The web authoring tools will empower Ford's HR professionals by
enabling them to author entire 'micro' web sites within HRlink without
requiring them to have knowledge of web programming. In addition to designing
and implementing HRlink, SeraNova will also design and develop the content
management policies for the application, as well as the linkages to existing
web applications.

    "We anticipate delivering a web solution that will be viewed as a model
that can be applied to managing any type of content within any functional area
in an organization," said Scott Crompton, Vice President of the Automotive
Practice for SeraNova.  "HRlink will be designed to provide rich information
for Ford's HR professionals, empowering them to fulfill the Company's
commitment to caring and to communication.  This is a team activity and we
expect to learn a lot from Ford in the process of delivering a quality
solution."

    About SeraNova

    SeraNova is a global provider of Internet professional services, including
business-to-business solutions.  As of July 6, 2000, SeraNova is a publicly
traded company on the Nasdaq National Market .  The Company's
services enable clients to combine the scope and efficiencies of the Internet
with their existing business processes.  The Company's services include
strategy consulting, creative design, technology implementation and
maintenance of Internet-based software applications.

    In all client engagements, the Company applies the proprietary SeraNova
Time-to-Market Approach methodology, to deliver these services.  SeraNova
focuses on five industry markets -- financial services, telecommunications,
automotive, technology and healthcare.  SeraNova's clients include Global 5000
companies and emerging Internet-based companies that conduct their business
exclusively over the Internet.