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SEMA Appoints Wolf to OEM Relations

6 July 2000

    DIAMOND BAR, Calif. - The appointment of Bill Wolf as manager, original 
equipment manufacturer relations, was announced today by Specialty Equipment 
Market Association president, Charles R. Blum.

    In forging relationships with motor vehicle manufacturers, Wolf's focus
will be to assist the exchange of OEM product information with member
companies, address mutual industry legislative and regulatory concerns and
enhance communication between OEMs and member companies.

    "Bill's extensive industry background and association with various
manufacturers, SEMA members and the automotive media will assist SEMA in its
goal to facilitate cooperation between the OEMs and the automotive aftermarket," 
said Blum.  "His professional reputation and more than twenty years in the 
automotive industry will enhance SEMA's efforts to expand the specialty 
automotive aftermarket."

    Wolf began his automotive career with Mazda in 1978 where he held several
public relations and public affairs positions at the regional and national
levels.  In 1989, he joined the Infiniti Division of Nissan as the national
corporate public relations manager where he assisted in the national launch of
the Infiniti brand.  In 1990, he was appointed the director of public
relations for Hyundai where he was responsible for the company's national
public relations and public affairs activities.

    Wolf graduated from the University of Arizona with a Bachelor of Arts
degree in Liberal Arts and from the University of Southern California with a
Master of Arts degree in Journalism/Public Relations.  He is currently a
member of the Motor Press Guild and previously served on its board of
directors.

    SEMA is a trade group comprised of more than 4,000 member companies that
make up the specialty automotive aftermarket industry.  The seven diverse
niches in which SEMA members specialize include light-truck, off-road, racing
and performance, street rod and restoration, and restyling.  All combined the
markets add up to $21.2 billion in retail business annually.