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AutoMall Online Launches e-Service Coupons

5 July 2000

AutoMall Online Launches e-Service Coupons

    ALEXANDRIA, Va., July 5 Company president, Gene Hickman,
announced the launch of e-service coupons as yet another item in AutoMall
Online's toolbox that helps dealers build customer loyalty.  Any of AutoMall
Online's 19,000 participating dealerships can customize and update discounts
on maintenance and repairs, retail parts, body work, and oil changes.  "While
other e-auto sites battle dealers for the customer, AutoMall Online helps
dealers turn car-buyers into lifetime clients," said Hickman.
    A recent report from the NPD Group found that 27 percent of online
consumers are using e-coupons; while an R. L. Polk study indicates that
coupons for discounted service influences 81 percent of new-car buyers.
Rather than wasting money and time on newspaper inserts and direct mail,
dealers can now offer special online promotions by using AutoMall Online's
free and instant e-service coupons, and then receive real-time and trackable
reporting on the response.
    In addition to the great savings of e-service coupons, AutoMall Online
offers a comprehensive customer-loyalty program through AutoMall Rewards that
lets dealerships redeem exclusive rebates at no additional cost.  Customers of
AutoMall Rewards members can also earn additional points towards their next
new or used car for using e-service coupons.
    AutoMall Online's dealer-friendly model has set a careful course that both
appeals to consumers and works within the legal framework of the franchise
system.  Furthermore, AutoMall Online was fully supported by recent directives
from the General Motors Corporation (GM), the Ford Motor Co. (F), and Daimler-
Chrysler (DCX), all of which advised dealers that transactions with "direct"
e-auto companies could jeopardize their franchise agreements.
    This approach has allowed AutoMall Online to build a larger network of
participating dealerships than the combined networks of such challengers as
CarsDirect.com, AutoWeb (AWEB), and Carabunga.com, a wholly-owned subsidiary
of Newgen Results Corporation (NWGN).  Learn more about The Smartest Way to
Buy a Car(TM) by going to http://www.AutoMallRewards.com.