Free News is Good News for Automotive Industry Webmasters

4 July 2000
Free News is Good News for Automotive Industry Webmasters
    LONDON, July 4 just-auto.com ( http://just-auto.com )
announces it's affiliate newsfeed, which is being taken up by B2B automotive
sites who need timely news that is easily integrated into their sites.  By
registering at http://just-auto.com/affiliates/newsfeed.asp webmasters can
automatically receive the single line of code needed to build an automated
news and feature article feed for their site.
    Unlike many newsfeeds, just-auto.com has ensured that their Editorial team
have the last say over content.  "We are well respected for our news and
analysis" commented Managing Editor, Dave Leggett, "as a result were not
prepared to undermine our position of quality for the sake of the feed. Only
articles that we say can go make it to the final feed."
    "The feed was built due to demand from many sites who need a simple
solution to provide news to their visitors.  It enhances sites with the latest
content and analysis from a leading source of auto industry information,
requires no intervention once setup and makes sites 'stickier' - visitors have
another reason to go to your site and stay there.  Providing content of high
relevance and quality is essential - old news does not attract visitors," said
Online Marketing Manager Oliver Wilkinson.  "It also gives Intranet owners a
service that keeps employees aware of the latest issues relevant to their
industry and news about clients, partners and competitors."
    Since it's launch, requests for specially tailored feeds have resulted in
further developments.  "We are currently building a bespoke feed for a big
automotive site, which looks like being the start of a full time job for a new
project team," said Wilkinson. "For a one off fee, we can now offer feeds
which integrate totally with the client site.  Like the standard feed, there
are no running costs - so bigger sites with specific needs can have a cost
effective solution, whilst smaller sites need no outlay whatsoever," he added.
    For more information, examples, benefits and to receive the code, go to
http://just-auto.com/affiliates/newsfeed.asp alternatively email Oliver
Wilkinson at mailto:Oiver.Wlkinson@just-sites.com
    just-auto.com ( http://just-auto.com ) is the premier online portal for
automotive industry professionals worldwide.  Targeted specifically at
industry and business professionals the site provides a single point of
reference for independent automotive industry information.

    CONTACT:  Kate Alexander, Public Relations for just-auto.com, email,
kalexander@lighthousepr.com