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Jaguar Reports Continued Success In Sales

3 July 2000

Jaguar Reports Continued Success In Sales

    MAHWAH, N.J. - Jaguar North America announces sales results in the United 
States for the first six months of the year, totaling 22,468 cars, up nearly 72 
percent compared with the same period last year. June sales results in the U.S. 
totaled 3,806 cars, up nearly five percent compared with June 1999.

    Jaguar XK Series sports car sales totaled 572, up nearly 27 percent
compared with June 1999.  Jaguar S-TYPE sales totaled 2,271, up nearly 11
percent compared with the same month last year.  Jaguar XJ Series sales
totaled 963 cars.

    "We at Jaguar could not be more pleased with our sales results for the
first half of this year," said Mike O'Driscoll, president of Jaguar North
America.  "We are especially pleased with the sales of the XK Series, which
has increased nearly 32 percent compared with the same period last year.   The
addition of the XKR to our lineup continues to capture the hearts of sports
car enthusiasts and enhances the image of the Jaguar brand with customers."

   Current Month U.S. New Vehicle Retail Sales

                                XJ Sedans
              XJ8    XJ8L    VDP   VDP (S/C)    XJR    Large Sedans
   JUNE 00    501     99     248     15         100        963
   JUNE 99    524    140     334     14         123      1,135
   % Change                                              -15.2%
   Daily Selling Rate % Change                           -15.2%


   YTD U.S. New Vehicle Retail Sales:

                            S-TYPE
                       V6          V8    Medium Sedans
   JUNE 00           1,458        813        2,271
   JUNE 99           1,062        992        2,054
   % Change                                   10.6%
   Daily Selling Rate % Change                10.6%


                           XK8              XKR
                      Coupe    Conv   Coupe     Conv     Sports     Total
   JUNE 00             47       387     26      112        572      3,806
   JUNE 99             29       422      0        0        451      3,640
   % Change                                               26.8%       4.6%
   Daily Selling Rate % Change                            26.8%       4.6%


   YTD U.S. New Vehicle Retail Sales:
                                  XJ Sedans
               XJ8     XJ8L     VDP      VDP (S/C)      XJR     Large Sedans
   00 YTD     2,618     628    1,714       88           645       5,693
   99 YTD     3,005     931    1,766       84           811       6,597
   % Change                                                       -13.7%
   Daily Selling Rate % Change                                    -14.3%


                                     S-TYPE
                          V6          V8             Medium Sedans
   00 YTD                8,238       5,050             13,288
   99 YTD                2,077       1,767              3,844
   % Change                                             245.7%
   Daily Selling Rate % Change                          243.4%

                      XK8              XKR
                 Coupe    Conv    Coupe    Conv     Sports      Total
   00 YTD         341     2,409    137      600     3,487       22,468
   99 YTD         249     2,400      0        0     2,649       13,090
   % Change                                          31.6%        71.6%
   Daily Selling Rate % Change                       30.8%        70.5%

   Notes:  VDP = Vanden Plas