Henry Ford Museum & Greenfield Village Presents an IMAX Film: Celebrating Detroit*

30 June 2000

    DEARBORN, Mich. - Henry Ford Museum & Greenfield Village and Ford Motor 
Company are teaming up to bring the spirit and essence of the Metropolitan 
Detroit area to the big, big screen.

    Production has begun on Celebrating Detroit*, a five to six minute IMAX
film designed to showcase the people, art and the spirit of Detroit.  The film
will premier in June 2001 at Henry Ford Museum's IMAX Theatre in celebration
of the city's tricentennial.

    Celebrating Detroit* will be organized in segments that could,
potentially, be updated over the years.  The film will feature over 120
photographic subjects and is intended to tell the story of Detroit -- its rich
culture, ethnic diversity and traditions -- using the "magic" of IMAX
technology.

    "This film is an opportunity to give first-time visitors a great snapshot
of Detroit and remind residents of all the exciting things our city has to
offer," said Steven K. Hamp, President of Henry Ford Museum & Greenfield
Village.  "We are a gateway for millions of people who are visiting this
region -- and we want to welcome them to Detroit in a celebratory way.  This
IMAX movie will allow us to do just that."

    IMAX filming and production will take place in the Metropolitan area from
May 2000 through March 2001.  The filmmakers, Aimee Larrabee and John Altman,
are from Kansas City, where they produced an IMAX film for the Kansas City
Zoo, similar in scope and context as Celebrating Detroit*.  The Kansas City
Zoo IMAX film was also made possible by startup funding from Ford Motor
Company.  Local crews, experienced in IMAX and other types of filmmaking, are
working with Larrabee and Altman on Celebrating Detroit*.

    Envisioned as a community-wide project involving the cultural and business
communities in the city, the film will be funded through the city's major
corporations and other project and premier sponsors.  Filming dates and shoot
locations have not yet been finalized for Celebrating Detroit*, but filmmakers
are working closely with City officials, community leaders and organizations
to develop strategies to ensure the film captures the heart and soul of the
Metropolitan community.

    The IMAX Theatre at Henry Ford Museum is the only 2D and 3D theatre of its
kind in the state of Michigan.  With a screen of sixty feet high and eighty
feet wide, audience members feel as if they are in the picture and not just
viewing it.  Add the state-of-the-art digital sound, and the IMAX experience
becomes extraordinary.

                             THE FACTS ABOUT IMAX

    *  Imax Corporation, founded in 1967 and headquartered in Mississauga,
Canada, is the pioneer and leader of giant-screen, large-format film and
motion simulator entertainment.

    *  A small group of Canadian filmmakers/entrepreneurs (Graeme Ferguson,
Roman Kroiter and Robert Kerr), who had made multi-screen films for EXPO '67
in Montreal, Canada, decided to design a new system using a single, powerful
projector, rather than the cumbersome multiple projectors used at that time.
The result:  the IMAX motion picture projection system, which would
revolutionize giant-screen cinema.

    *  IMAX technology premiered at the Fuji Pavilion, EXPO '70 in Osaka,
Japan.  The first permanent IMAX projection system was installed at Ontario
Place's Cinesphere in Toronto in 1971.  IMAX Dome (OMNIMAX) debuted at the
Reuben H. Fleet Space Theatre in San Diego in 1973.

    *  To date, more than 500 million people have had an IMAX experience since
it premiered in 1970 with more than 70 million customers worldwide in 1999
alone.

    *  Imax leases IMAX motion picture projection systems to specially
designed theatres worldwide.  There are currently more than 210 permanent
theatres operating in 26 countries.  Over 80 of these theatres are equipped
with IMAX 3D technology.  There is a backlog of more than 75 theatre systems
scheduled to open during the next few years.

    *  The 15/70 image is ten times larger than a conventional 35mm frame and
three times bigger than a standard 70mm frame.

    *  The sheer size of a 15/70 film frame, combined with the unique IMAX
projection technology is the key to the extraordinary sharpness and clarity of
a 15/70 film.

    *  Images of unsurpassed size, clarity and impact, enhanced by a superb
specially designed six-channel, multi-speaker sound system, are projected onto
giant rectangular screens, up to eight stories high.

    *  IMAX projectors are the most advanced, highest-precision and most
powerful projectors ever built.  The key to their superior performance and
reliability is the unique "Rolling Loop" film movement.  The Rolling Loop
advances the film horizontally in a smooth, wave-like motion.

    *  In 1997, Imax Corporation won an Academy Award(R) for scientific and
technical achievement.

    *  There are 150 films in the medium's large-format film library, with
more than 50 of these distributed by Imax Ltd.  Educational and entertaining,
these films take viewers where they are unable to go:  to explore the hidden
secrets of natural wonders like the Grand Canyon, the inside of an atom, or
the magic of space.

    *  The recently released 15/70 film The Old Man and the Sea won an Academy
Award(R) in the "Short film-Animated" category in 2000.  Two other large
format films, Alaska and Amazon, were nominated for an Academy Award(R) in the
Documentary Short Subjects category in 1998.

                    HENRY FORD MUSEUM & GREENFIELD VILLAGE

    Henry Ford Museum & Greenfield Village(R) celebrates the spirit of
innovation and resourcefulness in America.  With holdings of more than one
million objects and 26 million documents, prints and photographs, it is the
largest indoor/outdoor historical complex in the world.  Additionally, the
complex features the ultimate film experience with an all-new IMAX(R) Theatre.

    HENRY FORD MUSEUM

    Henry Ford Museum celebrates the spirit of innovation and resourcefulness
in America.  Commonplace items from the past, like toasters and tractors, take
their place in history alongside inventions that revolutionized our way of
life.  The 12-acre museum features a rich collection of objects sharing a
common theme -- a story of innovation.

    To visitors, Henry Ford Museum reveals America's resourcefulness.  Henry
Ford's eclectic collection of automobiles, home appliances, factory machinery,
glassware, pewter and dishes displayed throughout museum exhibits show how
these objects all have something in common -- a story of innovation.

    GREENFIELD VILLAGE

    Greenfield Village encompasses 90 acres and is a collection of buildings
and experiences that tell the stories of famous and not so famous Americans.
Henry Ford put it best when he said, "This is the only reason Greenfield
Village exists -- to give us a sense of unity with our people through the
generations, and to convey the inspiration of American genius to our youth.
As a nation we have not depended so much on rare or occasional genius as on
the general resourcefulness of our people.  That is our true genius, and I am
hoping that Greenfield Village will serve that."

    Greenfield Village is a reverently and painstakingly preserved look at the
way America lived, played, worked and created from the late 17th century
through the turn of the century.  It captures the unique moment in American
history when the country was shifting from an agrarian to an industrial
society -- on the brink of its entrance to the world stage.  In doing so, life
at Greenfield Village illustrates the force of America's spirit of innovation
and resourcefulness.

    * Celebrating Detroit is a working title and subject to change.