Reynolds and Reynolds Appoints Executive to Work With Strategic Partner e-fin LLC
29 June 2000
Reynolds and Reynolds Appoints e-Market Executive to Work Exclusively with Strategic Partner e-fin LLCHICKORY, N.C. - The Reynolds and Reynolds Company, the leading automobile retail management systems services company in North America, today announced the appointment of Christopher Morris to Director, e-Markets. Morris' primary responsibility is to coordinate the company's strategic alliance with e-fin LLC and enhance it through such key activities as joint product introductions. e-fin electronic finance marketplace, is the first and most comprehensive full-service online indirect auto finance channel of its kind. The e-fin solution enhances the relationships between dealers and their existing financial institution partners by enabling an easy, on-line exchange of credit application and product offering information. Reynolds and Reynolds entered into partnership with e-fin last year as part of its strategy to better leverage the power of the Internet for its automotive customers. "The e-fin solution is designed to enhance the relationships between retailers and their existing financial institution partners. We're looking to eliminate the "friction point" of faxing applications to multiple lenders by offering powerful new e-solutions. These will include products and services that will enable the dealer to quickly make competitive loan and lease offers to customers, while streamlining and automating the credit application and product offer process," Morris states. Morris began his career with Reynolds and Reynolds in 1998, responsible for Advanced Products marketing. Directly prior to joining the company, he served as the Vice President of Marketing for manufacturing giant Copeland Corporation, a subsidiary of Emerson Electric. He holds a BA in Economics from Dartmouth and an MBA from the University of Chicago School of Business. "Chris brings all the depth of Reynolds and Reynolds industry leadership to bear on future endeavors we'll pursue. A dedicated resource to the partnership is a powerful statement in and of itself. The caliber of experience and business savvy that Chris himself brings to the position is an undeniable bonus, " says e-fin President & CEO David Sinclair. More than 250 dealers nationwide have chosen e-fin Electronic Financial Marketplace as their source for electronic credit transactions, as well as a variety of lending sources, prime to subprime. The first and most comprehensive service of its kind, e-fin provides dealers with access to more financing resources while decreasing application approval time. Reynolds and Reynolds, headquartered in Dayton, Ohio, is intent on leading the transformation of worldwide automotive retailing with information management, e-Customer Relationship Management and Internet solutions. The company reported revenues of $1.56 billion for the fiscal year ended Sept. 30, 1999.