True Seating Concepts Selects realityBUY.com to Design Their Business-to-Business Website Featuring Interactive 3D
23 June 2000
True Seating B2B Customers To Use See, Try and Buy(TM) Technology to Purchase Products Online
IRVINE, Ca - True Seating Concepts, a leading manufacturer of office chairs with offices in Irvine, California, announced today that they have selected realityBUY.com to design and build their marketing website. True Seating is a business-to-business company who sells a wide range of office seating products to such companies as Wal-Mart, Lowes Companies and Best Buy.True Seating's website will feature interactive 3D images for a broad range of their office seating products to enable online B2B e-commerce. The 3D images were created by Irvine-based, realityBUY.com, the Internet's leading provider of 3D content for e-commerce.
Within True Seating's website, business customers will be able to click on selected products to launch interactive 3D images. Utilizing those images, customers can select colors and fabrics for a wide variety of chairs and various features such as arm styles. The interactive nature of the 3D images allows the customers to test functionality such as adjusting the height of arms and angle of seats to gain a greater understanding of the chair's features. Once a selection is made, the customer can then click a link to enter the realityBUY.com online marketplace to place their order. realityBUY.com's See, Try, Buy(TM) system (patent pending) streamlines the purchasing process on both ends of the sales channels, saving time and money, diminishing the need for business buyers to see physical goods to make their purchasing decision.
"Our 3D offering is the only one of its kind because of the interactivity of the images we create", says Mikael Jacobsson, realityBUY.com CEO. "It enables True Seating customers to reach their purchasing decisions more quickly and effectively than tradition selling avenues and realityBUY.com's digital marketplace will significantly impact True's ability to reach more customers because of the global nature of our business model," Jacobsson concluded.
"realityBUY.com is the ideal solution for our company in terms of e-commerce. Our products have to be presented in a very visual way to communicate their quality and features. A photograph or standard online catalog just doesn't cut it. The combination of interactive 3D with the digital marketplace will allow us to grow our business more quickly while providing real value to our customers. That's very attractive to a B2B seller like True Seating," said Alan True, founder and chairman of True Seating Concepts.
True Seating Concepts is a privately held company with offices in Irvine, California and China, as well as ten manufacturing facilities in Asia. Established in 1989 by Alan True, annual sales topped $65 million in 1999. The interactive website is set to be launched in Summer 2000.
realityBUY.com, based in Irvine, California, provides an interactive 3D-based B2B marketplace for a variety of industries including automotive, furniture, industrial products and aerospace, as well as the creation and deployment of 3D content for businesses who already have created and implemented their own e-commerce solution. realityBUY.com's global marketplace encompasses a network of partners in 10 countries around the world including Hong Kong, China, Australia, South Africa, Canada, India, Thailand and New Zealand. Additional global partner agreements are in process for South America, Europe and Japan.
The realityBUY.com marketplace features a range of best-of-breed e-commerce technologies, including Oracle databases and Ariba's Commerce Center. Commerce site hosting is provided by Genuity, Inc. The advanced 3D technologies that are utilized to provide the interactive 3D visualization component of the realityBUY.com marketplace include Metastream, EON and other cutting-edge 3D software, demos of which may be viewed at www.realitybuy.com.