The Franklin Mint Matches Volkswagen of America's Groundbreaking Campaign With an Unprecedented Online Collecting Opportunity
20 June 2000
The Franklin Mint Matches Volkswagen of America's Groundbreaking Campaign With an Unprecedented Online Collecting Opportunity
FRANKLIN MINT, Pa. - On May 4, 2000, Volkswagen of America announced an unprecedented opportunity for consumers to purchase Limited Edition New Beetles in the first new colors since this phenomenal car debuted.Only 2,000 cars are available in each new color of Vapor (blue) and Reflex (yellow) and they can be ordered only online. A major television and media campaign accompanied the breakthrough offer.
The Franklin Mint announces the first and only precision die-cast models of the Limited Edition New Beetles seen in the blockbuster national TV and media blitz. Just like the real cars these exclusive models are offered only online at www.franklinmint.com. Like the actual cars that inspired them, they are available only in Vapor (blue) and Reflex (yellow) and issued in a Limited Edition of just 2,000 for each color. Each of the die-cast replicas is fully authorized by Volkswagen and created in the popular 1:24 scale. Each model is fully detailed and individually numbered by hand -- on the car itself and on the accompanying Certificate of Authenticity. After the limited quantities are exhausted, they will never be available again from The Franklin Mint.
The Franklin Mint, the world's leading marketer of fine collectibles and home decor products, shares its passion for collecting with collectors around the world in retail stores, through brochures and catalogs mailed to your home, and on the Internet at www.franklinmint.com.