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Volvo Offers Free Booster Seat With Every New V70 Purchase

15 June 2000

    ROCKLEIGH, N.J. - Volvo Cars of North America, Inc. announced today it will 
offer one free booster seat to each customer who purchases a new 2001 Volvo V70 
in the United States. This action is part of Ford Motor Company's Boost America! 
Initiative, the largest child safety program in automotive history.

    Boost America! focuses on children between the ages of four and eight who
have outgrown child safety seats, but who are still too small to fit properly
and safely in standard seats. The Volvo booster cushion is designed to help
many of those children effectively and comfortably use the standard
three-point seat belts at all seating positions in every Volvo.  Specifically,
the seat is designed for children weighing 33-80 pounds and standing 38-54 in.
tall. It currently retails for $68.75.

    By June, announcement letters will be sent to every current 2001 V70
owner in the United States.  Letters will continuously be sent to 2001 V70
owners upon purchase through the end of the year. The letter will include a
postage-paid reply which, when returned to VCNA, will result in a booster seat
being delivered directly to the address listed on the response. This offer is
transferable. The Volvo booster seat is designed to fit in all Volvos and
other vehicles.

    Volvo retailers will not be involved in the transaction, but they will be
encouraged to inform customers of the program and answer questions about the
booster seat.

    Volvo expects to sell approximately 20,000 2001 V70s during 2000.

    "We hope this helps raise awareness for the importance of seat belts
and particularly their proper use by some of our most precious
passengers," remarks by Mark LaNeve, Vice President Marketing and
Network of Volvo Cars of North America.

    According to NHTSA, a child under 80 pounds is almost always too small for
an adult seat belt. As the name suggests, a booster seat raises the child in
the seat, filling the size gap so the seat belts fit properly and helps
protect the child. The Boost America! Initiative is an investment of over
$15 million being spent to provide free booster seats, raise awareness, and
otherwise address this important issue.